EDDM Printing Trends Near Me

every door direct mail usps postcards

How to Keep Up with the Latest Trends in EDDM Printing

Every Door Direct Mail campaigning (EDDM Printing) is the best way to reach customers at the local level. In a world full of expensive campaigning concepts, EDDM is one of the most cost-effective ways of marketing in a specified area. The process is very simple in terms of designing and marketing. Additionally, it also enables small businesses to blanket a specific geographic area with the help of a marketing pitch. This strategy also eliminates the need for a long mailing list or expensive postal permits. This is why it is considered perfect for small or local businesses.

Small businesses are mainly dependent on local sales. When it comes to a marketing option at the local level, the choices are limited. That is for obvious reasons; these businesses cannot expect to put up a television campaign. This makes every door direct mail a serious marketing option for local businesses.

Marketing campaigns keep updating and developing from time to time. This allows them to maintain the ‘interesting’ factor for long. This is what the latest trends are all about. The latest trends depend on the likes and dislikes of people at present. The key factor to grab the attention of people through advertisements is to work exactly with their likes and interests. This works the same way for EDDM too. Keep reading to know the various ways of keeping up with the latest trends, as well as, standards of EDDM marketing.

EDDM printing eligible sizes


Before moving on to the latest trends in EDDM marketing, remove all confusions in your mind about this concept. Be clear on why you should choose it over the other smart marketing techniques. As mentioned earlier, EDDM works best for local businesses. It’s because these businesses thrive on local sales only. These businesses should find a way to compel customers to try them. Does your business fit in the same category too? If yes, EDDM may be the right marketing solution for you.

Reasons to Use Every Door Direct Mail

Here are some beneficial reasons to use EDDM in your next local marketing campaign. These reasons also make the concept a reliable and convenient way of marketing.

  • It is cost-effective and easy to carry out.
  • Once you are completed with the design, you can hand over the printed copies to a trusted postal service provider. Thereon, they take care of the postcards.
  • Reach target customers at their doorsteps.
  • It is cost-effective and saves money in many ways.
  • Fully customizable and this makes it easy to match with the latest trends anytime.
  • If you want, you can create your trend by adding unique concepts in the layout.
  • It is easy to manage in every way.

Why Your Business needs Cheap EDDM Printing?

eddm usps postcards
eddm usps postcards

If you are still confused about the outcomes of EDDM in marketing, you are just delaying to face a good opportunity. EDDM is an excellent opportunity to gain leads and drive sales. From restaurants to small retailers, this mailing concept is undoubtedly the best for small businesses. It is also the best among the rest of the local marketing concepts, because of its reach.

It is easy

In all ways, cheap EDDM Printing is easy. Firstly, it eliminates the need for a marketing department. You do not even need to hire a professional marketing person. The design can be easily printed in a postcard while the EDDM Mapping Tool can help you target the best geographic location.

You can be the designer

If you possess some knowledge ab

out designing, you can be the designer of your own campaign too. You can get the exact design you are looking for. Additionally, you also get the option to customize the design, right till the end. This way you can save the cost of hiring a designer.

Saves Money

 The mailers enjoy special discounted rates offered by the postal services. Businesses can save money in various ways, yet find the best reach to their target customers.

It works

EDDM is effective and they work. It can work to give you returns in the long run. Although the response rates can vary with time, you can still get a decent one.

Types of Businesses that use EDDM

There are mainly three types of businesses that use every door direct mail. They are:

Startups – Startups don’t want to invest too much in the beginning. Yet campaigning is necessary. This is why startups find the method an effective one. It does not involve a lot of money and has a wider reach. It can work for multiple locations too.

Small Businesses- Some certain products or services have limited requirements. Hence the sales are also limited. Owners in these businesses know that the business is a small one and is fit to survive in the local area or the neighboring ones at the most. Hence, they use this marketing technique too.

Local Businesses – Local businesses cater to the local needs and services of people. Their scope of income is small and so is the area they cover. Hence, local businesses often use this to make people in the local area aware of their existence.

What are the Latest Trends in Cheap EDDM Printing?

Advanced marketing techniques can use the best available technologies to make campaigns interesting. They can use interesting audios, animations, videos, and fancy colors. But what is the scope of every door direct mail to get more interesting? It cannot use any of the above mentioned technologies. It is just a postcard with a printed design.

Wait! Before you proceed with any further questions, let’s assure you that you can make a mailer interesting too. How? Read on to know about the latest trends in cheap EDDM printing.

The Design

The days of black and white printing are a thing of the past. It does not interest people any longer. Especially the younger generation, if they are your target, they are always fascinated with strong and bold colors. At the moment, the concept of black and white is used by businesses that find it good with their brand. Using unique patterns, fine angels and interesting graphics are part of the latest trend.

You can incorporate these in your postcard designs

  • Use eye-catching tones such as chrome or metallic.
  • Make use of simple color palettes in creative ways.
  • Using images with sharp clarity and details.
  • Using bold colors is one of the latest trends.
  • Use stylish typography in multiple sizes.
  • Use borders and maintain uniformity in the size of texts and images.
  • Using glossy images to attract more eyes.

The Content

The design and content are dependent on each other to a certain extent. A good design with confusing content is of no use. Good content with poor design will easily make the content a waste. Customers will never care to read it. Talking about the content, it is the most important factor in the advertisement. It is responsible to communicate your audience about your business. If the content is not clear, how are the customers supposed to understand the business? Besides keeping it short, crisp and error-free here are the other factors that are part of the latest trend.

  • Texts are made in different colors rather than just black or white.
  • The content can be printed in embossed form too.
  • Keeping the texts bold, short and clear.
  • The content is often combined with graphics.
  • Keeping it to the point so that readers can understand your business by reading it once.
  • Divide into short paragraphs and use underlines where necessary.
  • Using fancy font styles is the best choice for creating interesting content.


Detailed contact details

Using detailed contact details in the postcard is beneficial. It’s because different people find different contact methods useful. Ideally, people include a contact number, email address and shop location at the most. But if you have other forms of contact methods, you can use them too. For example, you can use a chat support system or an emergency helpline too. These formats are already into use. Some of the other types of contact details include:

  • Multiple mobile numbers.
  • Store address as well as a residential address.
  • Website details. If you have a website and you want the local people to visit it, simply use the web address along with the other contact details.
  • Using the name of a contact person is a wise idea. This helps people to know whom they will contact on reaching the store. It can work the same for a contact number too.

Using detailed contact options leaves your business open to most people, therefore, this means people can contact you easily through the mode of their convenience.

Using a web address

The necessity of a web address cannot be ignored. Although it is not necessary, it’s good to have one. These days, you can even create a website for free. Once created just include the basic information about your business and use it in the mailer. A marketing mailer with a web address has higher chances of attracting trust and attention of people. Moreover, you can also use interesting pitches when you use a web address in the EDDM. For example, “ to know more, visit us at” or “ check our website here”.

Using discount coupon codes

The use of discount coupon codes has become common in print media advertisements. It is even found in SMS advertising. But the same concept is slowly getting adopted in EDDM too. This is because people in the local areas are more fascinated by these offers and discount coupon codes. The fascination is more when compared to the metropolitan areas. Hence you can use discount coupon codes or limited period offers with interesting taglines.

QR Codes

Using QR codes in EDDM is a clever way to impress customers. It can easily add a status to your business name. You can use the QR codes for different purposes. Then, you can either use it to direct it to a website or redirect it to show a secure piece of information. You can easily get your QR codes online.

Measuring the results

Finally, you should also invest some attention in measuring the results. Business concepts are more advanced these days. Measuring the latest trends is not just the latest trend but one of your responsibilities too. If you are not aware of the impact your business is making, you cannot move forward. You will find it difficult to take care of your flaws and remain stagnant in one place.

How to know about the latest trends?

The only way to know about the latest business trends in the printed EDDM marketing campaign is to keep an eye on the overall market. Keep a check on what the other competitors are doing. If required obtain a copy of advertisement by your fellow competitors. For more information on the latest trends, it is important to read. Read books on marketing. You may also observe other forms of advertisement presentations.

You can make the postcards unique with your ideas as well. As long as they meet with the guidelines of the postal agencies, any attractive design will do fine. You can also check out various social media channels about crafting a postcard effectively.

The necessity of upgrading with the latest trends

Things change for the better. In marketing, consequently, the importance of evolving with time goes a long way. The strategies change with time for the better. It will attract more customers and impact the business too. For a business, after that, it is important to keep evolving with the tastes and preferences of their target audiences. This helps them to,

  • Stay strong and contended with the other competitors.
  • Cheap EDDM Printing plays a crucial role at the local level, therefore, upgrading the standards will grab more attention.
  • Updating also indicates the business to be healthy and active.
  • Latest trends are easy to access by the younger generations.

It is not just cheapest EDDM Print but any form of marketing needs to evolve with time. Remaining the same for a long time is boring and harmful to any business. It will fail to give out the business information appropriately. Moreover, old strategies will not make sense with any business over a certain period. Hence, the latest trends play a crucial role in an EDDM marketing campaign to help local businesses flourish.

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24 Hours Cheap Color Copies

24 Hours Cheap Color Copies

Using 24 Hours Cheap Color Copies Advertisements

24 Hours Cheap Color Copies suites perfect for when you are running a new business you are going to need a few suitable methods to promote and advertise your company. It will be better if those methods are affordable as well as effective. After all, you do not want to waste the entire monetary resources of the company only on advertising. The print media is perfect when it comes to advertising on a small budget.

Small or even medium companies can derive great benefits from cheap color copies marketing. No other medium of advertising is as good as printed advertisements for these companies. Even large corporations and organizations have been known to invest in printed advertisements to promote their companies. The primary benefit that color copies offer to your company is the ability to promote your products on a large scale without the need to spend lots of money. These advertisements are quite effective as well for they bring in sizeable returns and sales.

print cheap copies in color very fast 24 hour turnaround
print cheap copies in color very fast 24 hour turnaround

Should Color Copies Be Cheap Always?

If you have already taken the decision to advertise your company through printed color copies, then you will have to take into account certain considerations regarding the marketing project. Color copies can become a crucial component of your entire advertising program but it will not be very effective unless you consider its various aspects.

It is a fact that advertising through color copies can be a cheap affair. Be that as it may, you should only use cheap color copies when it will be profitable for your company. You need to consider the time and scope of the color copies marketing program. If you want your clients to be duly impressed by your color copies and hang on to them for a long time, then you can never print your color copies cheaply. Your customers will never be impressed by your color copies.

Using 24 Hours Cheap Color Copies in Marketing

You can use color copies in different ways to promote your company or your products and services. Marketing through color copies is a very easy process. The fact is that there are different types of color copies that can be created. Some color copies are nothing more than flyers while printed calendars can be considered to be a type of color copies as well. This means that the methods of distribution are diverse as well.

    • You can print color copies contain information about your company and products and arrange them in a presentation folder. This folder can then be given to each of the potential clients that have a meeting or conference with you.
  • Customers can also print color copies as flyers.

You can distribute flyers in various ways. You can distribute them at shopping malls, road intersections or simply in front of your store.

Even though it may seem that these flyers will be a waste as most will end up being thrown away, the fact is that some people will respond and that will be good enough to improve your business.

  • You can print coupons or discount vouchers into the color copies. It can improve the marketing ability of the color copies by a significant margin. More of your potential customers will respond to the color copies in order to avail themselves of the offer in the coupons and vouchers.

Printing Color Copies

You can print color copies to advertise your company to a large consumer base. You can even print color copies to provide information to certain clients. Either way, you will need to think about how to print the color copies. You can print your color copies in one of two ways.

  • Printing using the color printer at home or office.
  • Printing using the help of a professional printing agency.

Your choice of printing method should only be chosen after you have considered a number of factors about the marketing campaign that you are going to conduct using color copies.

The Number of Color Copies Required

printers and color copiers online

You should know already how many color copies you need for your marketing project. If you are only printing a small number of color copies, then you can get them easily printed using the printer at home on at the office. Printing them through an agency can cause you to end up paying more due to the additional costs and overheads required. On the other hand, larger quantities are better off being printed by an agency. They can print large numbers faster and it will be cheaper. You will need to buy additional ink cartridges for your own printer if you printing large quantities. Moreover, those cartridges can be pretty costly.

Printing in Batches

You may require a few color copies once in a while. If you are going to be printing small batches of color copies over the span of a few months or a year, then your own printer will be more than sufficient for the task. It is a good way to save on a lot of money. If you hire an agency for the printing job, then you will need to pay for their services and all their overheads every time you need your color copies. You may even have to pay for the delivery too.

The Size and Quality of the Color Copies

You should already know what size of color copies you are aiming for. If your color copies are of the standard A4 size, you can simply use the printer you have. Most home and office printers have this as their limit for the size of the paper.

However, if your color copies are not going to be of the standard size, you will need the help of a printing agency to get your color copies printed. They can print color copies in various sizes. At the same time, they will have a variety of paper materials and inks in stock to give you complete freedom over the quality of the color copies that you are getting printed.

Various Facets of Printing Color Copies

You want your company to become a success. Success in a business can only be achieved if you have a large number of customers to cater to. The problem lies in attracting the customers to your business. If your consumer base does not know that your company exists and that you are selling the products they want or are looking for then there is no way that your company can become successful. That is why advertising is one of the major concerns of any business owner.

When it comes to advertising, you have a lot of options. There are various marketing methods at your disposal that you can take advantage of. One of the most often used methods of advertising happens to the printed medium. Printed advertisements have always been a staple of companies when it comes to promotional and advertising needs.

Moreover, there are various printed advertisements that you can use for marketing your company. You can print flyers, brochures, catalogs, color copies and other materials to advertise your company in the proper manner. You can use a 24-hour cheap color copies marketing scheme for promotional needs.

Using 24 Hour Printing in Advertising

Color copies are perfect advertising tools. They have some very good features which can promote your company properly and cheaply.

  1. Their affordability has made them incredibly popular amongst companies looking for marketing methods.
  2. You can print large quantities of color copies for your promotional needs. The cost will still remain pretty negligible for companies.
  3. The distribution of color copies does not present problems either. You can distribute by hand just outside of your store. Then distributes them in shopping malls or attach one to the windshields of cars in parking lots. You can even distribute them to passersby in a busy intersection.
  4. Another popular method of using color copies is to arrange a bunch of different color copies in a presentation folder. These presentation folders can then be handed over to customers and clients who participate in your conferences or visit your stall in trade shows.
  5. By improving the usefulness of your color copies you can significantly improve the chances that your customers take action to purchase your offered product or service. The usefulness or the value of the color copies can be improved quite easily. You simply ensure that a coupon is printed on them or a discount mentioned.

Printing Fast

Color copies are useful advertising items. However, it is important to get the printing of color copies right. A mistake made during the printing process of color copies can make your copies completely useless. It can be a costly issue as you may have to reprint the entire set.

Doing It Yourself

fast printing running local places to print documents
fast printing running local places to print documents

You may decide that you want to print the color copies on your own. This can be a viable option but only in certain conditions. You can use the printer you have already for printing the color copies. However, this method is best used when you need only a few color copies printed as documents. You may need only a small set of color copies printed every few months. Then you should never use this method if you want to print a lot of color copies. You will end up spending a lot of money on the ink cartridges of the printer alone.

Hiring a Printing Company

A printing company can print your color copies quickly, efficiently and professionally. These printing companies can process a large order of color copies in a short period of time. The cost of the color copies tends to decrease as the size of your order increases. A printing company will ask money for hiring their services and overheads. Smaller orders mean that you are simply wasting money by paying for all these extra costs. A printing agency can use the best paper and ink materials as well as printing methods to create a thoroughly professional color copy.

The Different Printing Methods

You can get your color copies printed by various techniques. Each technique has its own distinct pros and cons.

Offset Printing

Offset is the original printing technique. This printing method involves the use of 4 different plates. Each plate will have a separate color. There are four colors used in printing, namely, black or key, cyan, magenta and yellow. This is why offset printing is often referred to as four-color process, very different from 24 hours cheap color copies process. Each of these plates is loaded into the offset printer. While printing, these plates simply press on the paper one after the other to create the finished color copy.

  • Each of these plates needs to be created separately for each different project. Therefore, you should only use offset printing if you want to print large numbers. After the printing is done, the agency will destroy the plates in order to reuse them.
  • Offset printing is ideal if you are going to use the full four color scheme in your color copies.
  • If you require bleeding, then the offset printing technique can be extremely useful.
  • Offset printing ensures that the quality of the finished color copies is high.
  • Offset printing takes quite a bit of time. You should avoid using this technique if you are in a hurry to get your color copies.
Digital Printing

The quality of prints produced by digital printing is quite similar to offset printing. Be that as it may, digital printing does produce better quality prints than a color copier. Unlike offset printing, this printing technique does not utilize any plates. This gives a lot of freedom when it comes to the printing of your color copies.

  • Digital printing should be ideally used if you have less than a thousand pieces of color copies to print. The cost will increase quite dramatically if more prints are required.
  • If you wish to print color copies with a border, then digital printing will be of more help.
  •  Digital printing can help you complete your order in a shorter period of time.
  • You may want each of your color copies to have something unique in each such as a serial number. Digital printing can ensure that each color copy is printed with such unique details.
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