Everything You Need To Know About Effective Postcard Designing for EDDM
Wondering what is needed to accomplish a good postcard Designing for EDDM? Every door direct mail is a bulk mailing option used popularly for launching marketing campaigns within a specified area. The results of EDDM are proven and it stands effective for the majority of the small and local businesses. The bulk mailing option is the same reason for making the method a cost-effective one. In this fast-paced digital era, you may wonder about the effectiveness of this marketing strategy. Whether you believe it or not, the simple strategy has the power to bring big differences but only if it is made correctly.
How does EDDM work?
The concept of EDDM is based on designing and printing. You can either design the mailer using the advanced software or design it physically. But the point is to make the design as appealing and attractive as possible. But at the same time, a mailer also must contain the necessary information about your business.
Most people are confused about the ways of incorporating a perfect design along with the information. But the trick is to make the design first and include the text in short. Upon reading this article further you will know about the effective ways of designing a postcard for boosting sales through EDDM.
Effective Ways to Begin With Postcard Designing for EDDM: The Layout
The layout is the first area to invest your attention. Selecting the perfect layout not only goes well for the business image but makes designing easy too. The size of the layout will determine how you plan the design and the amount of text to include. Generally, there is enough space to include the information you want. However, don’t make the layout too clumsy with texts.
Choosing the background right will give the postcard an appropriate look. The background has the power to attract the viewer’s attention too. You can include small patterns too along with a light color. But if you think that a dark background will go right with your business image you can go ahead too. If you are using software to design you can take advantage of experimenting with various colors and choose the best.
Create some contrast
People do not have time to pay close attention to the fine details. In advertising, it would be wrong to use minute text, symbols, and images. Alternatively, you can make use of some contrast. This can grab attention immediately. Playing and experimenting with colors for design a poster can often get useful. But again, avoid making the postcard clumsy with too many colors. Here are some tips to make amazing contrasts in postcards:
- You can create contrast with color intensity.
- Creating contrast with shapes and geometric patterns can make the design interesting.
- To make an impressive contrast you can experiment with the scale and size of the layout.
- You can design the entire content inside a few geometrical patterns than covering the full page.
- Contrast with spacing and white space is another pattern to try.
- The proximity, separation, positioning and orientation and font combination can also be interesting.
Leave enough space
The best way to create an amazing postcard is to leave adequate space for soothing the eyes. Hence, making use of spaces is important. Arrange the designs neatly and the same with the texts. Take care to leave enough space between texts, graphics designs, symbols and other elements of the layout.
Always remember that you are not the only one to use the eligible cheap EDDM printed postcards system. There are already many other competitors who want attention from customers. To make your design and business more appealing you have to make it stand out from the rest. Firstly, it should be amazing visually so that once they receive it they are forced to look at it. Try designing a couple of copies and recognize the most attractive.
Experiment with Typography
Using interesting typography is one of the key elements for effective postcard designing. Moving out of those same fonts, styles and typography can break the monotony. Make sure the typography is unique and goes well with the brand personality.
Why Use Postcard?
The benefits of using postcards are incredible. They suit every type of business. Moreover, the size is also perfect to convey a marketing campaign. Another relevant reason to use a postcard is that the service works through the postal service providers. Using postcard naturally entitles you to get discounts. It is also convenient for postal service providers.
The benefits of Designing in Postcards: Keeps the advertisement short and clear
The more space you have, the more you start adding unnecessary things. You can create some of the best designs in a small space. A large space can make the campaign more ugly and clumsy. Designing in a postcard can keep the advertisement short and clear.
Less designing involved
A small space will involve designing too. Hence, you do not need to think too hard. You will automatically want to keep it simple with the most effective designs and texts.
Feels good to have in hand
When a customer gets a postcard in hand, it is sure to make a difference than a normal or ordinary paper. It is stiff, smooth and compact. Hence, the print quality is also interesting for the texture.
They naturally attract attention
The campaign is measurable and does not make the postcard clumsy from within. Moreover, the postcards are also available in different colors. It can naturally attract the attention of customers.
When compared to the other forms of marketing campaigns, every door direct mail is easy to launch. Using postcards make the process easier as they are versatile. It can be printed within a short time and distributed within a few days.
The Necessity of a Central Message
If you are aware of the basics of advertising, you must be aware of the use of interesting taglines and catchy phrases. These make the marketing campaign more interesting by standing out from the rest. But every campaign should also have a central message. This message will help the customers easily understand the purpose and function of your business. Along with this, they will also get an idea about the different benefits they can obtain from your business.
- A central message should be placed in the most prominent position of the layout.
- It should be short, crisp and clear so that it is easy to comprehend.
- Make sure to highlight the central message well. Make it bold and big.
- Avoid using flowery languages and difficult words. This will spoil the entire text easily.
- Make the text easily comprehensible at first glance.
Including a central message in the EDDM campaign can save the customers’ time. You can also take advantage of informing customers about your business in that short time.
Strategy for a creative EDDM Design
A designer should know the difference between a normal design and a creative design. In the world of advertising, creative design is the most used concept. This is for obvious reasons and that is to attract the customer’s attention. Ordinarily designing every door direct mail will never work. Here are some essential strategies to be used for an effective postcard designing.
Simplicity – Keep it simple. Position the images, graphics, and texts appropriately. Making use of a logo can prove beneficial too.
Balance – Maintaining unity among each element in the postcard will help to bring out the meaning in a better way. Keep the focus on the main information well, but make sure to balance the rest of the information. This will enable customers to read the entire content in the mailer.
Use good photographs- Images never fail to grab the customers’ attention. But don’t just randomly copy an image from the internet and paste it. If you are using images, make sure to use the ones with the right meaning.
Make a crisp presentation – When the mailers reach the hand of your potential customers, the presentation is what matters the most. An interesting design has more communicative power than a dull one.
Should You Hire a Designer?
Business-minded people will always have the urge to use the best practices for their businesses. For those using every door, direct mail system will often consider hiring a professional for designing the best mailer. But the question is, do you need a professional designer? You can hire a designer if,
You want flawless and planned designs
Hiring an experienced designer will help you to explore unique perspectives about your business. They can design flawless designs and make perfect use of typography. In short, no one can use the space better than them.
If you don’t know how to design
You should certainly hire a professional designer if you have no idea about designing it. All you need to do is tell them your requirements and your target audience for the campaign.
But, if you have knowledge and idea about designing an interesting mailer, go for it. This will not only save a good amount of money but make the designs as per your satisfaction. Moreover, you are also left with the option of customizing the design until the end.
Mistakes to avoid while designing the right EDDM
Every door direct mail is very effective and is an interesting way of communicating your business to the audience. But even the best of business owners have missed taking advantage of this effectiveness by committing major mistakes. To design the best every door direct mail, try and avoid these mistakes:
Printing too much information
Too much information is the easiest way of driving away customers. Everyone is busy and are willing to spend time reading too much information. The idea of reading a lot is enough to make the postcard a waste.
Too many typos
This is the silliest mistake you can make. Take the contents of the mailer seriously. Making typos in abundance can make customers lose interest. It will also get difficult for them to trust you. Before finalizing the design and content never fail to go through the spellings and grammar.
Once again, a poor design will make the mailer dull and shabby. It will lose its importance and customers will reject it directly. Choose the colors wisely and use contrast without fail. Use proper scales and measurements to maintain the consistency of the design. Position the graphics and images appropriately.
Poor Print Quality
Poor print quality on the postcard designing for EDDM can easily ruin an amazing design. The colors won’t get distributed evenly and chances of getting smudged remain high. Get your mailers the best printers to derive the best quality output.
Not a goal-oriented mailer
If the mailer does not speak about the objective and goal of the business, therefore, how are customers supposed to understand it? On reading the mailer, customers will fail to identify the exact services provided by the business and how they benefit. Create a goal and make sure to include it in the central message.
Digital Mailers Vs EDDM
A digital mailer commonly comes, consequently, in the form of a mail-in the inbox. The images in these emails enjoy the advantage of using motion graphics, animation, and glittery fonts. Sometimes they can get downloaded. But often they come from unknown sources, and as a result, customers tend to ignore it.
Every door direct mail, on the other hand, comes in a hard copy, mostly in the form of postcards. They reach the customers directly at their home. These mailers are designed in the digital platforms with the help of software and then printed. But generally, it is cost-effective and can be printed in bulk.
Designing the EDDM is the most important task in this marketing campaign. You only get one scope and one method of spreading information about your business. Hence, the design along with the content plays a very important role. A fascinating execution has the power to create an eye-catching advertisement. A design that is smartly articulated will subtly encourage customers to try it!
Resources on Postcard Designing for EDDM:
- Photoshop Tutorials Page
- 55 Printing
- Chimi Printing – 5520