80 lb. Gloss Book
Lightweight glossy flyer
Measures 4 pt - lightweight book / text
Real-life feel: About 4 pt: similar to a thin glossy magazine insert or weekly ad circular page.
Lightweight and durable book stock, ideal for vibrant color handouts that still flex easily.
Best for: Budget door-to-door and event handouts
Gloss coating resists writing with ballpoint pens.
80 lb. Matte Text
Lightweight matte flyer
Measures 4 pt - lightweight book / text
Real-life feel: About 4 pt matte: like a soft-touch magazine page without the shine.
Crisp white text stock with a finish similar to premium matte cover, at a flexible book weight.
Best for: Photo flyers under bright indoor lights
Matte/silk finishes are harder to write on than uncoated.
100 lb. Gloss BookMost Popular
Smooth shiny thick flyer
Measures 5 pt - book / text weight
Real-life feel: About 5 pt: the thick glossy flyer most people mean by “nice handout,” closer to a magazine page than a postcard.
Smooth and shiny book paper that resists damage better than lighter flyers, without full postcard stiffness.
Best for: Retail promos, grand openings, most marketing flyers
Our most popular flyer stock: vivid color, good opacity, strong value.
70 lb. Opaque Smooth White
Bright white letterhead / light flyer
Measures 5 pt - opaque text / letterhead
Real-life feel: About 5 pt uncoated: like a bright church bulletin or school handout you can write on.
Uncoated opaque text stock. Compatible feel with inkjet and laser office papers, but brighter and more opaque.
Best for: Writable takeaways, maps, and form-style flyers
Uncoated surface takes pen and stamp ink well.
100 lb. Gloss Cover
Flexible sturdy lightweight cover
Measures 10 pt - lightweight cover
Real-life feel: About 10 pt cover: stiffer than a magazine page, closer to a mini postcard or rack card.
Flexible cover stock suited for vibrant colors. Thinner than classic 14 pt cards; stiffer than book/text flyers.
Best for: Rack displays and leave-behinds that must stand up
Cover weight, not book weight: think light card, not magazine page.
100 lb. Matte Cover
Crisp white lightweight cover
Measures 10 pt - lightweight cover
Real-life feel: About 10 pt matte cover: soft glare control with light card stiffness.
Crisp white cover with a finish similar to premium matte. Same 10 pt caliper as 100 lb gloss cover.
Best for: Boutique handouts and photo covers
Matte hides glare under lights; harder to write on than uncoated.
13 pt. Premium Linen
Elegant woven textured cover
Measures 13 pt - premium textured cover
Real-life feel: Textured cover flyer: like a wedding program cover more than a thin circular.
Premium cover with a woven linen texture. Slightly under classic 14 pt thickness.
Best for: Premium events and tactile brands
Texture hides fingerprints; great when you want a non-gloss look.
14 pt. Gloss
Classic shiny business-card cover
Measures 14 pt - classic cover (thicker than 100 lb cover at 10 pt)
Real-life feel: Full card-stock flyer: feels like a business card sheet sized as a handout.
Classic cover stock. Often finished with High Gloss UV for shine and protection. Noticeably thicker than 100 lb cover (10 pt).
Best for: Ultra-durable leave-behinds
Pairs well with UV or AQ coating for extra shine and scuff resistance.
14 pt. Uncoated
Natural writable cover
Measures 14 pt - classic cover (thicker than 100 lb cover at 10 pt)
Real-life feel: Writable card-stock flyer: appointment pads and clipboards love this surface.
Natural-finish classic cover with a writable surface. Same 14 pt thickness as gloss cover, without the shine.
Best for: Forms, checklists, and note-friendly handouts
Best choice when recipients need to write on the card.
18 pt. Premium Kraft
Thick natural rustic cover
Measures 18 pt - ultra premium cover
Real-life feel: Heavy kraft handout: boutique packaging energy in flyer form.
Thick, natural rustic kraft paper. A premium cover statement stock.
Best for: Eco and rustic brand campaigns
Designs with bold ink or foil stand out on kraft.
18 pt. Ultra Premium Pearl
Smooth shimmery pearl cover
Measures 18 pt - ultra premium cover
Real-life feel: Pearl shimmer flyer stock: invitation-adjacent, not everyday circular.
Smooth, shimmery natural pearl off-white cover. Ultra premium feel.
Best for: Galas, spas, and premium launches
Pearl sheen adds depth without full foil.
18 pt. Ultra Premium Smooth White
Bold smooth matte statement cover
Measures 18 pt - ultra premium cover
Real-life feel: Ultra-thick smooth cover flyer: almost a mini board for VIP handouts.
Bold, smooth matte statement stock. Among the thickest single-ply white covers before trifecta boards.
Best for: High-impact leave-behinds
Maximum stiffness in our coated white card line before trifecta boards.
Lightest flyer stocks first, thicker cover options last. Click to select in the form.