EDDM® Postcards Printing (Top Products!)
EDDM® PRINTING
Files Prep Guide
NOTE: If you are looking for FASTER EDDM® printed postcards
with RUSH turnaround, click here.
Affordable EDDM® Postcards Printing Advantages
- EDDM® Doesn't require a Mail list
- Permits not required for EDDM® mailing
- Low-Cost EDDM® Postage only 19¢ per piece
- USPS® Advanced Mapping Tool Available
The cost of Postage for EDDM® only 19¢ per piece at the USPS®
Get USPS® Eligible flyers for your next cheap EDDM® postcard printing service online, with fast turnaround, and flexible quantities for your mailing project. The lowest prices are available online!
Cheap EDDM® Printing Solutions for Every Business – PRE-DESIGN Popular Templates for Our EDDM® Postcards
CLICK THE IMAGE TO CUSTOMIZE
|
| Size (Inches) | Front | Back / EDDM side |
|---|---|---|
| 6.5" x 9" | Front | Back / EDDM side |
| 6.5" x 11" | Front | Back / EDDM side |
| 6.5" x 12" | Front | Back / EDDM |
| 8" x 6.5" | Front | Back / EDDM |
| 8" x 10" | Front | Back / EDDM |
| 8.5" x 11" | Front | Back / EDDM side |
| 9" x 11" | Front | Back / EDDM side |
| 9" x 12" | Front | Back / EDDM side |
Download EDDM® indicia - Local Postal Customer
Download EDDM® bundle facing slip design.
USPS® requirements sheet (We already take care of requirements when you order with us)
Custom EDDM® Postcard Print for Local Campaigns – Acceptance of Our Cheap EDDM® Printing Flyers by USPS®
At 55printing.com we guarantee that our printed EDDM® postcards will be eligible (compatible) with USPS® requirements. *Make sure to request a free design proof and ask for art revision for guidelines compliance during checkout.
Complete Print+Ship Guide – Reliable EDDM Print: Every Door Direct Mail Services
Follow our STEP BY STEP:
Step 1: FREE Design Setup for EDDM Prints Flyers & Postcards
The first step is always the design concept. You may provide your design to us or use one of our pre-design templates available with our online designer tool, completely free.
You are also welcome to download any of our empty guideline templates for your design-build. EDDM® Postcards guidelines templates are available in the following sizes – 6.5" x 11", 6.5" x 8", 6.5" x 9", 6" x 11", 6.5" x 12", 8" x 10", 4" x 11", 4.25" x 11", 8.5" x 11", 9" x 11", 9" x 12".
Please keep in mind that we provide free Every Door Direct Mail® INDICIA inclusion to your art. Indicia is also already included in our templates for you to download.
2nd, USPS® INDICIA (Free inclusion by request) for Every Door Direct Mail Prints
EDDM® (Every Door Direct Mail) indicia should be downloaded from the USPS® site (or here) and added to the back page of your EDDM® postcard. The indicia requires a free space of at least 2 x 3 inches, preferably in the upper right corner.
3rd, How Many EDDM Postcards Are You Going to Need?
Quantity is an important factor for your campaign. Determine how many postcards you need before placing your order. Use the USPS Mapping Tool by entering the zip code where you plan to target your mailing campaign.
With this tool, you can see the populations of different zip codes and determine the total number of recipients in your target area.
4th, Placing an Order for Every Door Direct Mail (EDDM) Printing Eligible Postcards
Place your EDDM® print order with the most affordable pricing available worldwide at 55printing.com or your preferred printer. If available, select the "Free Manual Design Proof" option to get a free design review within 2 hours after ordering.
Note: Your order will not start printing until the art/design is approved via email.
Reliable EDDM Prints – Every Door Direct Mail Made Easy: Bundle Slip Information
For bundle services at 55printing, please visit our RUSH EDDM Print product.
You can include the bundle service when ordering (for an additional charge) and we will handle the bundling, or you can do it yourself. If doing it yourself, once the order is placed, ensure that print materials are bundled in packs of 50.
Bundle-facing slip file available for download and print at home: Download it here.
EDDM Print: Expert Every Door Direct Mail Services – USPS® Mailing Charges
The USPS® charges per unit sent, typically around $0.19 per postcard. Flyers are delivered to targeted zip code areas without registration fees.
High-Quality Every Door Direct Mail (EDDM) Print for Impactful Campaigns
If you need to create an impactful marketing campaign targeting specific demographics, our EDDM® print services offer highly effective and affordable postcard solutions. With USPS® Every Door Direct Mail, you can send flyers to targeted zip code areas without a mailing list.
High-Quality Every Door Direct Mail (EDDM) prints – Most Popular Postcard Sizes
The most popular size is 6.5" x 9". Other sizes include 8.5" x 11" for larger postcards and 6.5" x 8" for the most economical option.
- 6.5" x 9" = Most Popular
- 8.5" x 11" = Bigger size
- 6.5" x 8" = Most Economical size
Cheap EDDM techniques Physical Guidelines – Every Door Direct Mail Best Practices
Paper: We use best quality 14pt Thick Glossy paper for our EDDM® eligible postcards. Other paper options, including 16pt, are available upon request. We recommend sticking to the standard paper to avoid issues at your local USPS® store.
Size: We print sizes ranging from 6.5" x 8" up to 9" x 12" to stay within the accepted postcard format for the Every Door Direct Mail program.
Quantity: Postcard quantities are limited to common amounts: 250, 500, 1000, 2500, 5000, 10,000, and then in increments of 5000 up to 100,000 units.
Shape: Flyers require a rectangular finish with four square corners or specially finished corners not exceeding a total radius of 1/8". We take care of this requirement during order processing.
Glossiness: All postcards come with a thin aqueous coating for protection. UV protection is also available and accepted by the USPS.
Difference Between Direct Mail and Every Door Direct Mail (EDDM)?
Direct Mail Postcards are best for customers with a mailing list where each flyer includes the recipient’s name and address. EDDM® Postcards are ideal for businesses targeting local areas without the need for an active mailing list.
How to Create an Effective Design for My Low-Cost EDDM Prints Campaign?
Campaign Purpose: Focus on the flyer’s purpose. We recommend a direct call-to-action design on the front of the postcard, leaving the back for contact details, indicia, and USPS® labels.
Keep it Readable: Use a clean layout with large text and images. Include only essential information and consider demographic elements for higher impact.
Keep it Short: Limit text and images on the front so the recipient immediately grasps the flyer’s purpose. If interested, they can read more on the back.
Reliable EDDM Print – Every Door Direct Mail Made Easy: What Information is Requested for Bundle Slips?
The following information is required:
- ZIP (Target area)
- Delivery type (residential or business address)
- Route number (provided by the USPS® mapping tool)
- Date of drop off at your local USPS®
- Number of mailers per bundle (depending on demographics)
- Number of mailers per bundle (different recipients per package)
- Total number of bundles (total packages to mail)
EDDM Print: Expert Every Door Direct Mail Services – Frequently Asked Questions
Should we include a return address in the design? For EDDM® postcards, a return address is not required unless feedback is needed.
Can I get a full-service EDDM® Postcard and mailing service? Currently, we offer support with design, print, and sometimes bundling. The final mailing step must be handled by the customer.
Why Choose Our Cheap EDDM Printing Service
Welcome to our world of affordable, high-quality direct mail solutions, where cheap EDDM® printing transforms your local marketing campaigns into powerful, cost-effective opportunities. Our service is tailored for businesses that want to harness the proven potential of every door direct mail printing without stretching their budgets. By combining innovation with a friendly and reliable approach, we make it simple for you to reach every home and business in your target area, all while keeping the EDDM® cost low and transparent.
Overview of Cheap EDDM Printing
Our cheap EDDM® printing service is built on a commitment to quality and affordability. We offer state-of-the-art printing techniques that produce vibrant, professional mailers at a fraction of the usual cost. By eliminating unnecessary overheads, we are able to pass on savings to you, ensuring that every door direct mail printing project you launch not only meets USPS standards but also gives you the competitive edge needed to drive customer engagement.
With clear pricing structures and an unwavering focus on customer satisfaction, our service offers unbeatable value. Whether you're a small retailer or a service provider, our approach ensures that you have access to premium printing services without the premium price tag.
EDDM Printing Services: Affordable Every Door Direct Mail
Reach every mailbox in your target area without a mailing list! Professional EDDM postcards that drive results with industry-leading quality and the most competitive prices.
Free Digital Proof
Approve your design before printing
USPS Compliant
Meets all EDDM mailing requirements
Fast Turnaround
As quick as 1 business day printing
Pay Later Option
Flexible payment plans available
Every Door Direct Mail® (EDDM®) is a USPS service that lets you target customers by neighborhood without needing a mailing list.
What is EDDM Printing?
EDDM printing (Every Door Direct Mail) is a cost-effective marketing solution that allows businesses to send postcards, flyers, and other direct mail pieces to every household along specific postal routes without needing individual addresses. At 55printing, we offer complete EDDM postcard printing services tailored to your marketing goals.
Unlike traditional direct mail that requires a mailing list, EDDM mailing lets you target specific neighborhoods by carrier route. This makes it perfect for local businesses like restaurants, retail stores, real estate agents, and service providers who want to reach customers in their area.
EDDM Quick Facts
- ✓No mailing list required - reach every door on a mail route
- ✓Select routes by neighborhood, zip code, income, or age
- ✓Postcards must meet specific EDDM size requirements
- ✓Special EDDM indicia required on all mail pieces
- ✓Lower postage rates than standard direct mail
Trusted by thousands of businesses for EDDM postcard printing
Expert Tip: Choosing the Right EDDM Size
When selecting an EDDM postcard size, consider both impact and cost. Larger sizes like 6.25" x 9" and 8.5" x 11" stand out in mailboxes and provide more space for your message, but come with higher printing and postage costs. For budget-conscious campaigns, the 6" x 9" size offers an excellent balance of visibility and affordability.
Remember: All EDDM postcard sizes must meet USPS requirements - at least 6.125" × 11.5" × 0.25" or 7.75" × 10.25" × 0.25". Our team ensures your design meets all EDDM requirements for trouble-free delivery.
Why Choose EDDM for Your Marketing
Discover why Every Door Direct Mail is the smart choice for local marketing campaigns
Precise Geographic Targeting
Target specific neighborhoods, carrier routes, or ZIP codes to reach your ideal customers. Perfect for businesses with a local customer base.
Lower Cost Per Piece
EDDM postage rates are lower than standard direct mail. Combined with no list purchase needed, your marketing budget goes further while reaching more people.
No Mailing List Required
Skip the hassle and expense of buying, maintaining, or cleaning mailing lists. EDDM services deliver to every mailbox on your selected routes.
High Visibility Formats
EDDM postcard sizes are larger than standard mail, creating more visual impact. Oversized postcards stand out in the mailbox and get noticed.
EDDM Postcard Sizes & USPS Requirements
Understanding EDDM Postcard Dimensions
The USPS has specific size requirements for EDDM postcards. Unlike standard postcards, EDDM mailers must meet minimum dimensions to qualify for the service, while still adhering to maximum size limits.
Choosing the right EDDM postcard size is crucial for both compliance and marketing effectiveness. Larger postcards tend to get more attention but may cost more to print and mail.
USPS Approved EDDM Postcard Sizes
All EDDM mailings must meet these size requirements to qualify for EDDM rates:
- ✓Height: Between 3.5" and 6.5"
- ✓Length: Between 5" and 12"
- ✓Thickness: Between 0.007" and 0.75"
- !Important: All EDDM mailpieces must be rectangular
Minimum Size Requirement
EDDM postcards must be at least 6.125" × 11.5" OR 7.75" × 10.5" to qualify for EDDM retail prices. This is larger than standard postcards, giving you more design space.
Popular EDDM Sizes Visualized
*Illustration not to scale. Meant for visual comparison only.
Most Popular EDDM Postcard Sizes
Can't decide? Our design experts can help you choose the perfect EDDM postcard size for your specific marketing goals. Contact us for a free consultation!
USPS EDDM Requirements
The United States Postal Service has specific requirements for EDDM mailings. Following these guidelines ensures your campaign qualifies for EDDM rates and reaches its intended audience.
Essential EDDM Requirements
1. EDDM Indicia
Every EDDM mailer must include the proper EDDM indicia in the upper right corner of the mailing panel. The indicia replaces the need for stamps and identifies your mail as EDDM.
EDDM Retail Indicia
Used when delivering directly to your local Post Office.
EDDM BMEU Indicia
Used when delivering to a Business Mail Entry Unit for larger mailings.
2. "Local Postal Customer" or "Residential Customer" Text
Your EDDM mailers must include one of these phrases in place of a delivery address:
- ✓"Local Postal Customer"
- ✓"Postal Customer"
- ✓"Residential Customer"
- ✓"Business Customer" (if targeting only businesses)
3. Facing Identification Mark (FIM)
EDDM mailers require a FIM mark (a series of vertical bars) printed next to the indicia for automated processing.
When you choose our EDDM printing services, we'll handle all the technical requirements including the correct placement of FIM marks, indicia, and addressing.
Quick EDDM Questions
What is the EDDM postage cost?
Current EDDM postage starts at $0.20 per piece (as of April 2025), significantly lower than regular direct mail postage.
Where should the EDDM indicia be placed?
The EDDM indicia must appear in the upper right corner of the mailing panel.
What is the minimum quantity for EDDM?
You must mail at least 200 pieces per carrier route and no more than 5,000 pieces per day.
Do I need a permit for EDDM?
No permit is required for EDDM Retail mailings. EDDM BMEU (for larger mailings) does require a permit.
Let Us Handle The Entire Process!
Our full-service EDDM printing and mailing takes care of everything—from design to delivery. We'll handle all the USPS paperwork, bundling requirements, and delivery logistics, so you can focus on your business.
EDDM Templates & Design Guidelines
Designing effective EDDM postcards requires both technical compliance and marketing best practices. Our EDDM templates make it easy to create professional mailers that meet all USPS requirements while maximizing response rates.
Design Best Practices
- 1
Clear Call-to-Action
Include a prominent, specific CTA that tells recipients exactly what to do next.
- 2
Bold Headlines
Use attention-grabbing headlines that focus on benefits, not features.
- 3
High-Quality Images
Use professional, relevant photos or graphics that support your message.
- 4
Limited Text
Keep copy concise and focused on key benefits and offers.
- 5
Contact Information
Make it easy for customers to reach you with multiple contact options.
Common Design Mistakes to Avoid
- Cluttered layouts with too many elements
- Poor quality images or graphics
- Missing or incorrect indicia placement
- Tiny, unreadable fonts
- No clear call-to-action
Need Design Help?
Our professional designers can create custom EDDM postcards that perfectly reflect your brand and maximize response rates.
Learn About Design ServicesStart Your EDDM Postcard Campaign Today!
Get professional EDDM printing with USPS-compliant designs, all sizes available, and competitive pricing. Free proof and pay later options available.
Get Your FREE Quote TodayNo commitment required • 100% satisfaction guarantee • Fast turnaround
EDDM Mailing Process
EDDM Printing Pricing
Our EDDM printing pricing is transparent and competitive, with options to fit any budget. Whether you need a small local campaign or a multi-neighborhood blitz, we provide excellent value without compromising on quality.
The total cost of your EDDM campaign depends on several factors:
- Postcard size and paper stock
- Quantity (number of households)
- Print options (one-sided vs. two-sided, color, etc.)
- Service level (print-only vs. full service)
- Design needs (DIY vs. professional design)
Request Custom Quote
Get a personalized price for your specific EDDM printing needs in just 1 business hour.
Get Custom QuoteEDDM Postcard Printing Rates
Print-Only Pricing (Excludes USPS postage and mailing services)
The EDDM printing process with 55printing was incredibly smooth. Their team guided us through every step, from selecting the right postcard size to choosing carrier routes. Our campaign generated 35 new patients in the first month alone!
Dr. Jennifer R.
Dental Practice, Atlanta
Frequently Asked Questions About EDDM
Q What is EDDM and how does it work?
EDDM (Every Door Direct Mail) is a USPS service that allows you to send marketing materials to every household on specific mail carrier routes without needing individual addresses. You select the routes you want to target, create USPS-compliant mailers, and deliver them to the Post Office bundled according to USPS guidelines. The mail carrier then delivers one piece to each address on their route. It's an affordable way to reach potential customers in specific neighborhoods.
Q What are the size requirements for EDDM postcards?
For EDDM mailings, your postcards must meet these USPS requirements:
- Height: Between 3.5" and 6.5"
- Length: Between 5" and 12"
- Thickness: Between 0.007" and 0.75"
- The most common sizes are 6.25" × 9", 8.5" × 11", and 9" × 12"
Q How much does EDDM cost?
The total EDDM cost consists of two main components:
- Printing costs: This varies based on postcard size, paper quality, quantity, and design. Our EDDM printing starts at $129 for 500 postcards.
- USPS postage: Current EDDM postage rates are approximately $0.20 per piece for EDDM Retail and $0.19 per piece for EDDM BMEU (as of April 2025).
For example, 1,000 standard 6.25" × 9" EDDM postcards would cost approximately $189 for printing plus $200 for postage, totaling around $389. Volume discounts are available for larger quantities.
Q What is an EDDM indicia and where should it be placed?
An EDDM indicia is a special postal marking that replaces traditional stamps on your mailpieces. It contains specific text required by the USPS for EDDM mailings.
The EDDM indicia must be placed in the upper right corner of the mailing panel (the side with the "Local Postal Customer" text). There are two types:
- EDDM Retail indicia: Used for smaller mailings delivered directly to local Post Offices.
- EDDM BMEU indicia: Used for larger mailings delivered to Business Mail Entry Units.
Q How many EDDM pieces can I mail?
The USPS has specific requirements for EDDM mailing quantities:
- Minimum: At least 200 pieces per carrier route
- Maximum for EDDM Retail: Up to 5,000 pieces per day per ZIP code
- EDDM BMEU: No maximum limit (for larger mailings)
Q How do I select which routes to target for my EDDM campaign?
The USPS provides an EDDM mapping tool on their website that allows you to select carrier routes based on:
- Geographic location (city, ZIP code, neighborhood)
- Demographic data (age, income, household size)
- Business vs. residential addresses
- Number of mailboxes on each route
With our Full-Service option, our EDDM experts can help you select the most effective routes for your target audience and marketing goals.
Q What's the difference between EDDM Retail and EDDM BMEU?
There are two types of EDDM services:
EDDM Retail
- For smaller mailings (up to 5,000 pieces per day per ZIP code)
- No permit required
- Simplified paperwork
- Slightly higher postage rate ($0.201 per piece as of April 2025)
EDDM BMEU (Business Mail Entry Unit)
- For larger mailings (no maximum limit)
- Requires a mailing permit
- More complex paperwork
- Lower postage rate ($0.191 per piece as of April 2025)
Q How long does the EDDM process take from order to delivery?
The typical timeline for an EDDM campaign with 55printing is:
- Order placement to proof approval: 1-2 business days
- Printing production: 2-5 business days (depending on quantity and specifications)
- Shipping (for Print-Only option): 1-3 business days
- Mailing preparation (for Full-Service option): 1-2 business days
- USPS delivery to households: 1-3 business days after Post Office submission
In total, you can expect approximately 7-12 business days from order to delivery for standard service. Rush options are available for time-sensitive campaigns.
Ready to Reach Every Door in Your Target Area?
Start your successful EDDM campaign today with professional printing, expert guidance, and hassle-free service. Free proof and design assistance available!
No commitment required • 100% satisfaction guarantee • Fast turnaround
EDDM Best Practices for All Industries
What Our Customers Say About Our EDDM Printing
As a small business owner, I was skeptical about direct mail, but 55printing's EDDM service proved me wrong. Their team helped design an eye-catching postcard that perfectly represented our brand. The response was immediate—we saw a 22% increase in new clients within the first month. Their pricing was transparent and the quality was exceptional.
Sarah Johnson
Owner, Blooms Flower Shop
Our dental practice has tried various marketing channels, but EDDM printing from 55printing has consistently delivered the best ROI. Their full-service option saved us countless hours—they handled everything from design to delivery. Their attention to detail ensured our postcards met all USPS requirements. We've gained 45 new patients directly from our EDDM campaigns.
Dr. James Wilson
Parkside Dental Care
I'm amazed by the quality and turnaround time from 55printing. Their EDDM postcards were vibrant, professional, and arrived ahead of schedule. The online ordering process was intuitive, and their customer service was exceptional—they answered all my questions promptly. My gym's membership inquiries doubled following our first EDDM campaign.
David Martinez
Owner, Flex Fitness
EDDM vs. Other Marketing Channels
Understanding how EDDM compares to other marketing channels can help you make informed decisions about your marketing strategy. While digital marketing has its place, EDDM printing offers unique advantages that make it an essential component of a comprehensive marketing approach.
Key Advantages of EDDM Over Digital Marketing
1 Higher Engagement Rates
Physical mail has a 100% delivery rate and is physically handled by recipients, leading to higher engagement compared to emails (which often go to spam) or social ads (which are easily scrolled past).
2 Greater Memorability
Neuroscience research shows that physical marketing materials leave a deeper and more lasting impression than digital ads, with 75% of people able to recall a brand after receiving direct mail.
3 Less Competition
While digital inboxes and feeds are oversaturated with marketing messages, physical mailboxes have less competition, giving your EDDM postcards a better chance of being noticed.
4 Increased Trust
Consumers tend to trust physical mail more than digital advertising, with 56% of consumers finding print marketing to be the most trustworthy type of marketing.
Integrated Marketing Approach
For maximum impact, we recommend an integrated approach that combines EDDM printing with digital marketing channels:
Multi-Channel Strategy
Use EDDM postcards to drive traffic to your website or social media with QR codes or custom URLs.
Follow up EDDM campaigns with targeted digital ads to the same geographic areas.
Success Story
A local spa combined EDDM mailing with Facebook ads targeting the same ZIP codes. Their results:
- EDDM Only: 2.7% response rate
- Facebook Ads Only: 0.8% response rate
- Combined Strategy: 4.5% overall response rate
Start Your Successful EDDM Campaign Today!
Join the thousands of businesses that have boosted their local presence with our professional EDDM printing services. Let us help you create an effective campaign that delivers measurable results.
Free design assistance • No-obligation quotes • Satisfaction guaranteed
EDDM Success Stories & Case Studies
See how businesses across different industries have achieved remarkable results with EDDM printing campaigns. These real-world case studies demonstrate the effectiveness of Every Door Direct Mail as a powerful marketing tool that delivers measurable ROI and helps businesses connect with their local communities.
EDDM Success Metrics Across Industries
Based on hundreds of EDDM campaigns we've executed for our clients, here are the average performance metrics by industry:
| Industry | Average Response Rate | Average ROI | Most Effective Size | Optimal Frequency |
|---|---|---|---|---|
| Restaurants | 3.2% - 4.5% | 450% - 700% | 6.25" × 9" | Quarterly |
| Real Estate | 0.5% - 1.2% | 800% - 1,500% | 8.5" × 11" | Monthly |
| Retail | 2.8% - 3.7% | 300% - 550% | 9" × 12" | Seasonal |
| Home Services | 1.5% - 2.8% | 400% - 800% | 8.5" × 11" | Seasonal |
| Healthcare | 1.0% - 2.0% | 350% - 650% | 6.25" × 9" | Quarterly |
| Professional Services | 0.8% - 1.8% | 300% - 550% | 8.5" × 11" | Bi-annual |
Key Finding: Consistent EDDM campaigns (3+ mailings) to the same areas show an average 24% higher response rate than one-time mailings. This demonstrates the cumulative impact of repeated exposure through direct mail marketing.
EDDM Printing for Different Industries
EDDM printing can be customized to meet the unique marketing needs of any business. Each industry has specific strategies, design considerations, and targeting approaches that maximize effectiveness. Our industry-specific EDDM templates and expertise help you create campaigns that resonate with your target audience.
Why Choose 55printing for Your EDDM Printing Needs
With over a decade of experience in the printing industry, 55printing has helped thousands of businesses achieve marketing success through high-quality EDDM printing and mailing services. We combine cutting-edge technology, premium materials, and exceptional customer service to deliver EDDM postcards that get noticed and drive results.
Key Advantages of Working With Us
Our 100% Satisfaction Guarantee
We stand behind the quality of our EDDM printing services. If you're not completely satisfied with your order, we'll make it right—whether that means reprinting your postcards or providing a refund. Your satisfaction is our top priority.
Getting Started With Your EDDM Campaign
Ready to launch your EDDM campaign? Follow these simple steps to get started with 55printing. Our streamlined process makes it easy to create effective direct mail marketing that reaches your target audience without the hassle of mailing lists or complex logistics.
Request a Free Quote
Fill out our quick quote form with your EDDM printing requirements or call our team directly. We'll provide a comprehensive, transparent quote that includes all costs—no hidden fees or surprises.
Most quotes are delivered within 1 business hour during normal business hours. For complex projects, you'll hear from us within 4 hours.
Information Needed:
- EDDM postcard size
- Quantity needed
- Paper stock preference
- Service level (print-only vs. full-service)
- Timeline requirements
Design Your EDDM Postcards
Create eye-catching designs that comply with USPS requirements. Choose from three convenient options:
Use our EDDM templates
Choose from our library of professionally designed, industry-specific templates.
Upload your own artwork
Already have a design? Upload your files and we'll ensure USPS compliance.
Professional design services
Let our expert designers create a custom EDDM postcard for your business.
Design Requirements:
- Proper EDDM indicia placement
- "Local Postal Customer" addressing
- Correct dimensions for selected size
- 300 DPI resolution for sharp printing
Don't worry—we'll ensure your design meets all USPS requirements!
Approve Your Proof
Before production begins, you'll receive a digital proof of your EDDM postcards for review and approval. This crucial step ensures your design looks exactly as you expect and meets all USPS requirements.
Verify all design elements, text, and image placement
Confirm proper EDDM indicia and "Local Postal Customer" text
Review mailing details, including route selections and quantities
Need revisions? We offer up to 2 rounds of design revisions at no additional cost to ensure your EDDM postcards are perfect before printing.
Sample digital proof showing indicia placement
Production & Delivery
Once you approve your proof, we'll begin production of your EDDM postcards. Our state-of-the-art printing facilities ensure high-quality results and fast turnaround times.
Print-Only Service
Your EDDM postcards will be professionally printed, packaged securely, and shipped to your specified address. You'll handle the bundling and Post Office delivery yourself.
Full-Service Option
We'll handle the entire EDDM process from start to finish:
- Professional printing of your postcards
- Proper bundling according to USPS requirements
- Completion of all necessary USPS paperwork
- Payment of EDDM postage fees
- Delivery to the appropriate Post Office(s)
Typical Timeline
Rush options available for time-sensitive campaigns!
Michael Rodriguez
Marketing Director, Prime Fitness
Verified Customer
Working with 55printing for our EDDM campaign was a game-changer for our business. Their team guided us through every step of the process, from selecting the right postcard size to choosing the best carrier routes for our target audience. The quality of the printing exceeded our expectations, and the response rate was significantly higher than our previous direct mail campaigns.
Result: Our gym saw a 34% increase in new memberships within the first month after our EDDM campaign launched. The ROI was exceptional, and we've now made EDDM postcards a regular part of our marketing strategy.
Additional EDDM Resources
Explore our collection of helpful resources to maximize the effectiveness of your EDDM campaigns. From design templates to mailing guides, we provide the tools and information you need to create successful direct mail marketing.
USPS EDDM Mapping Tool
The USPS offers a mapping tool that helps you select carrier routes for your EDDM mailing. This tool allows you to target specific neighborhoods based on geographic and demographic data, making your campaigns more effective.
EDDM Marketing Blog
View All Posts →
Trusted by thousands of businesses nationwide
Comprehensive EDDM Printing FAQ
Get answers to the most common questions about EDDM printing and Every Door Direct Mail. Our comprehensive FAQ covers everything from basic concepts to advanced strategies to help you create successful direct mail campaigns.
EDDM Basics
What exactly is EDDM (Every Door Direct Mail)?
EDDM (Every Door Direct Mail) is a service offered by the United States Postal Service (USPS) that allows businesses and organizations to send marketing materials to every household along specific mail carrier routes without needing individual names or addresses.
Unlike traditional direct mail that requires a mailing list, EDDM mailings target entire neighborhoods or ZIP codes. This makes it an affordable and efficient way to reach potential customers in specific geographic areas.
Key Benefits of EDDM:
- No mailing list required
- Lower postage rates than many other direct mail options
- Precise geographic targeting by carrier route
- Larger postcard sizes allowed compared to standard mail
- No permits required for smaller mailings (EDDM Retail)
What's the difference between EDDM Retail and EDDM BMEU?
What businesses benefit most from EDDM marketing?
How does EDDM compare to traditional direct mail?
Design Requirements
What sizes are available for EDDM postcards?
EDDM postcards must meet specific size requirements set by the USPS to qualify for Every Door Direct Mail rates. The allowable dimensions are:
Minimum Dimensions
- Height: 3.5 inches
- Length: 5 inches
- Thickness: 0.007 inches
Maximum Dimensions
- Height: 6.5 inches
- Length: 12 inches
- Thickness: 0.75 inches
The most popular sizes for EDDM mailers are:
Important: For EDDM Retail mailings, your mailpiece must be larger than 6.125" × 11.5" OR 7.75" × 10.5". This minimum size requirement is specific to EDDM Retail and differs from standard mail requirements.
What is an EDDM indicia and why is it important?
What information must be included on EDDM postcards?
Can I use any design for my EDDM postcards?
Pricing & Costs
How much does an EDDM campaign cost?
The total EDDM cost consists of two main components: printing costs and USPS postage fees.
1. Printing Costs
EDDM printing costs vary based on the following factors:
- Postcard size: Larger sizes cost more
- Paper stock: Heavier, premium stocks increase price
- Quantity: Per-piece costs decrease with larger quantities
- Color options: Full-color, coating choices
- Additional services: Design, addressing, etc.
2. USPS Postage Rates
Current EDDM postage rates (as of April 2025):
- EDDM Retail: $0.201 per piece
- EDDM BMEU: $0.191 per piece
Sample Cost Calculation:
For 1,000 standard 6.25" × 9" EDDM postcards:
- Printing costs: $189 ($0.189 per piece)
- USPS postage: $201 ($0.201 per piece)
- Total campaign cost: $390 ($0.39 per household reached)
Tip: The cost per piece decreases significantly with larger quantities. For instance, 5,000 postcards might cost around $0.10 per piece for printing, compared to nearly $0.19 per piece for 1,000 postcards.
For a personalized quote based on your specific EDDM printing needs, contact our team.
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Mailing Process
How does the EDDM mailing process work?
The EDDM process consists of several key steps from planning to delivery:
Route Selection
Use the USPS EDDM mapping tool to select carrier routes based on geographic location and demographics. You can target specific neighborhoods, ZIP codes, or business districts.
Design & Printing
Create and print your EDDM postcards according to USPS size requirements, including the proper EDDM indicia and "Local Postal Customer" text.
Bundling & Preparation
Bundle your EDDM mailers in stacks of 50-100 pieces, secured with rubber bands. Prepare facing slips for each bundle using USPS forms.
USPS Paperwork
Complete the required USPS forms: PS Form 3587 (EDDM Retail) or PS Form 3602-R (EDDM BMEU).
Post Office Delivery
Take your bundled EDDM postcards, facing slips, and completed forms to the appropriate Post Office. Pay the EDDM postage fees, and the USPS will distribute your mailers to every address on the selected routes.
Full-Service Option
With our full-service EDDM mailing option, we handle the entire process for you—from route selection to Post Office delivery. This saves you time and ensures your campaign meets all USPS requirements.
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Strategy Tips
What makes an effective EDDM postcard design?
Creating effective EDDM postcards requires strategic design choices that grab attention and drive action. Here are the key elements of high-performing EDDM designs:
Eye-Catching Headlines
Create bold, benefit-driven headlines that immediately communicate value. Use large, high-contrast fonts that are easily readable from a distance.
Compelling Visuals
Use high-quality images that resonate with your target audience. Show your product/service in action or display clear before/after results when applicable.
Clear Call-to-Action
Include a prominent, specific CTA that tells recipients exactly what to do next. Make it stand out with contrasting colors and action-oriented language.
Limited Text
Keep copy concise and focused on key benefits. Most recipients will only scan your postcard for 3-5 seconds, so make every word count.
Compelling Offer
Include a strong offer with clear value, such as a discount, free consultation, or special promotion. Create urgency with an expiration date.
Multiple Contact Options
Make it easy for customers to respond by including multiple contact methods: phone, website, email, QR code, etc.
Design Inspiration
Browse our EDDM templates for industry-specific design inspiration. Our templates are professionally designed with these best practices in mind and are fully customizable for your business.
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What is the typical response rate for EDDM campaigns?
EDDM Printing: Everything You Need to Know
This comprehensive guide covers everything you need to know about EDDM printing and Every Door Direct Mail. From understanding the basics to designing effective campaigns, we provide the information and resources you need to leverage this powerful marketing tool for your business.
Key EDDM Statistics
of consumers check their mail daily
average response rate for direct mail
postage per piece with EDDM
of recipients read or scan direct mail
EDDM Applications By Industry
Real Estate
Real estate agents use EDDM postcards to target specific neighborhoods, showcase recent sales, and generate listing appointments. Regular mailings establish the agent as the local market expert.
Restaurants
Restaurants use EDDM to reach local households with menus, special offers, and grand opening announcements. High-quality food images and discounts drive new customers.
Home Services
Home service businesses (lawn care, cleaning, repair) use EDDM mailings to target specific neighborhoods with seasonal offers and service packages.
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EDDM Design Principles That Convert
EDDM Design Transformation
See how our design experts transform ordinary postcards into high-converting EDDM marketing pieces
Common EDDM Design Mistakes
- Cluttered design with too much information
- Low-quality, generic stock images
- Unclear or missing call-to-action
- Poor color contrast making text hard to read
- No compelling offer to drive response
Professional EDDM Design Improvements
- Clean layout with clear visual hierarchy
- High-quality, relevant imagery
- Bold, attention-grabbing headline
- Strong, prominent call-to-action button
- Compelling offer with sense of urgency
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EDDM Design Tips & Best Practices
Follow these expert design tips to maximize the effectiveness of your EDDM postcards
PRO TIP: EDDM Design Testing
Create two versions of your EDDM postcard design and send them to different routes to test which performs better. This A/B testing approach can help you optimize your EDDM campaigns over time and increase your ROI.
EDDM Postcard Templates Gallery
EDDM Video Tutorials
Access over 20 in-depth EDDM tutorials and guides
