EDDM® Postcards Printing

EDDM® PRINTING

Files Prep Guide

NOTE: If you are looking for FASTER EDDM® printed postcards
with RUSH turnaround, click here.


Affordable EDDM® Postcards Printing Advantages

  • EDDM® Doesn't require a Mail list 
  • Permits not required for EDDM® mailing
  • Low-Cost EDDM® Postage only 19¢ per piece
  • USPS® Advanced Mapping Tool Available 

The cost of Postage for EDDM® only 19¢ per piece at the USPS® 

Get USPS® Eligible flyers for your next cheap EDDM® postcard printing service online, with fast turnaround, and flexible quantities for your mailing project. The lowest prices are available online!



Price Calculator

Printing Price::$108.37
Click "Calculate Shipping" for GRAND TOTAL:$108.37

Cheap EDDM® Printing Solutions for Every Business – PRE-DESIGN Popular Templates for Our EDDM® Postcards


CLICK THE IMAGE TO CUSTOMIZE
(Please remember to replace text/images/logos with your original ones)
(Click here to browse ALL Templates Here)

Real estate house for sale EDDM postcard pre-design template featuring a modern home    Real estate agent EDDM postcard pre-design template with clean layout

Housing real estate EDDM postcard pre-design template showcasing property details    Open house EDDM postcard pre-design template with property listing

 

Uploading Your Own Design Files for Every Door Direct Mail® Printing?

- File Formats: We welcome all file formats.

- Quality: Recommended: JPG, 300dpi, Color Setting to CMYK.

Note: If your file is a Word Document or PDF which contains multi-pages, we will assume that the 1st page is the front and 2nd page is the back. Please upload your multi-page file just once.

High-Quality Every Door Direct Mail (EDDM) Printing: Download Guideline Templates For Our Cheapest EDDM® Postcards

These postcard templates are designed to meet all the EDDM requirements. They include the right dimensions, bleed, and safe areas, along with space for the required EDDM markings and addresses. Just click the “Front” and “Back/EDDM” links to download each side of the template.

Size (Inches)FrontBack / EDDM side
6.5" x 9"FrontBack / EDDM side 
6.5" x 11"FrontBack / EDDM side
6.5" x 12"FrontBack / EDDM
8" x 6.5"FrontBack / EDDM
8" x 10"FrontBack / EDDM
8.5" x 11"FrontBack / EDDM side
9" x 11"FrontBack / EDDM side
9" x 12"FrontBack / EDDM side

Download EDDM® indicia - Local Postal Customer

Download EDDM® bundle facing slip design.

USPS® requirements sheet (We already take care of requirements when you order with us)


Custom EDDM® Postcard Print for Local Campaigns – Acceptance of Our Cheap EDDM® Printing Flyers by USPS®

At 55printing.com we guarantee that our printed EDDM® postcards will be eligible (compatible) with USPS® requirements. *Make sure to request a free design proof and ask for art revision for guidelines compliance during checkout.


Complete Print+Ship Guide – Reliable EDDM Print: Every Door Direct Mail Services

Follow our STEP BY STEP:

  • Step 1: FREE Design Setup for EDDM Prints Flyers & Postcards

The first step is always the design concept. You may provide your design to us or use one of our pre-design templates available with our online designer tool, completely free.

You are also welcome to download any of our empty guideline templates for your design-build. EDDM® Postcards guidelines templates are available in the following sizes – 6.5" x 11", 6.5" x 8", 6.5" x 9", 6" x 11", 6.5" x 12", 8" x 10", 4" x 11", 4.25" x 11", 8.5" x 11", 9" x 11", 9" x 12".

Please keep in mind that we provide free Every Door Direct Mail® INDICIA inclusion to your art. Indicia is also already included in our templates for you to download.


  • 2nd, USPS® INDICIA (Free inclusion by request) for Every Door Direct Mail Prints

Back indicia placement for EDDM postcards with clear space requirements

EDDM® (Every Door Direct Mail) indicia should be downloaded from the USPS® site (or here) and added to the back page of your EDDM® postcard. The indicia requires a free space of at least 2 x 3 inches, preferably in the upper right corner.


  • 3rd, How Many EDDM Postcards Are You Going to Need?

Quantity is an important factor for your campaign. Determine how many postcards you need before placing your order. Use the USPS Mapping Tool by entering the zip code where you plan to target your mailing campaign.

USPS mapping tool interface for selecting EDDM postcard quantities

With this tool, you can see the populations of different zip codes and determine the total number of recipients in your target area.


  • 4th, Placing an Order for Every Door Direct Mail (EDDM) Printing Eligible Postcards

Place your EDDM® print order with the most affordable pricing available worldwide at 55printing.com or your preferred printer. If available, select the "Free Manual Design Proof" option to get a free design review within 2 hours after ordering.

Note: Your order will not start printing until the art/design is approved via email.


  • Reliable EDDM Prints – Every Door Direct Mail Made Easy: Bundle Slip Information

Bundle slip example for postcards with overlay instructions

For bundle services at 55printing, please visit our RUSH EDDM Print product.

You can include the bundle service when ordering (for an additional charge) and we will handle the bundling, or you can do it yourself. If doing it yourself, once the order is placed, ensure that print materials are bundled in packs of 50.

Bundle-facing slip file available for download and print at home: Download it here.


EDDM Print: Expert Every Door Direct Mail Services – USPS® Mailing Charges

Map showing USPS EDDM zip code targeting for quantity calculation

The USPS® charges per unit sent, typically around $0.19 per postcard. Flyers are delivered to targeted zip code areas without registration fees.


Flying postcards in the air symbolizing high-quality EDDM printing

High-Quality Every Door Direct Mail (EDDM) Print for Impactful Campaigns

If you need to create an impactful marketing campaign targeting specific demographics, our EDDM® print services offer highly effective and affordable postcard solutions. With USPS® Every Door Direct Mail, you can send flyers to targeted zip code areas without a mailing list.

High-Quality Every Door Direct Mail (EDDM) prints – Most Popular Postcard Sizes

The most popular size is 6.5" x 9". Other sizes include 8.5" x 11" for larger postcards and 6.5" x 8" for the most economical option.

  • 6.5" x 9" = Most Popular
  • 8.5" x 11" = Bigger size
  • 6.5" x 8" = Most Economical size

Cheap EDDM techniques Physical Guidelines – Every Door Direct Mail Best Practices

Paper: We use best quality 14pt Thick Glossy paper for our EDDM® eligible postcards. Other paper options, including 16pt, are available upon request. We recommend sticking to the standard paper to avoid issues at your local USPS® store.

Size: We print sizes ranging from 6.5" x 8" up to 9" x 12" to stay within the accepted postcard format for the Every Door Direct Mail program.

Quantity: Postcard quantities are limited to common amounts: 250, 500, 1000, 2500, 5000, 10,000, and then in increments of 5000 up to 100,000 units.

Shape: Flyers require a rectangular finish with four square corners or specially finished corners not exceeding a total radius of 1/8". We take care of this requirement during order processing.

Glossiness: All postcards come with a thin aqueous coating for protection. UV protection is also available and accepted by the USPS.

Difference Between Direct Mail and Every Door Direct Mail (EDDM)?

Direct Mail Postcards are best for customers with a mailing list where each flyer includes the recipient’s name and address. EDDM® Postcards are ideal for businesses targeting local areas without the need for an active mailing list.

Comparison between direct mail postcard and EDDM postcards with design differences

How to Create an Effective Design for My Low-Cost EDDM Prints Campaign?

Campaign Purpose: Focus on the flyer’s purpose. We recommend a direct call-to-action design on the front of the postcard, leaving the back for contact details, indicia, and USPS® labels.

Keep it Readable: Use a clean layout with large text and images. Include only essential information and consider demographic elements for higher impact.

Keep it Short: Limit text and images on the front so the recipient immediately grasps the flyer’s purpose. If interested, they can read more on the back.

Reliable EDDM Print – Every Door Direct Mail Made Easy: What Information is Requested for Bundle Slips?

The following information is required:

  1. ZIP (Target area)
  2. Delivery type (residential or business address)
  3. Route number (provided by the USPS® mapping tool)
  4. Date of drop off at your local USPS®
  5. Number of mailers per bundle (depending on demographics)
  6. Number of mailers per bundle (different recipients per package)
  7. Total number of bundles (total packages to mail)

Sample EDDM bundle slip showing required fields and layout

EDDM Print: Expert Every Door Direct Mail Services – Frequently Asked Questions

Should we include a return address in the design? For EDDM® postcards, a return address is not required unless feedback is needed.

Can I get a full-service EDDM® Postcard and mailing service? Currently, we offer support with design, print, and sometimes bundling. The final mailing step must be handled by the customer.



EDDM Print Flyers & Postcards – Every Door Direct Mail Printing Services

(FREE design setup, fix & manual review included!)

🎨

Step 1: FREE Design Setup for EDDM Printing Flyers & Postcards

Launch your direct mail campaign with a tailored FREE design setup. Our design team collaborates with you to craft an engaging postcard layout that aligns with your marketing goals, ensuring your message stands out in every EDDM® print project.

🛠

Step 2: FREE Design Fix for EDDM Printing

Refine your postcard design with unlimited FREE design fixes. Adjust elements, improve visuals, and ensure every detail is perfect so that your EDDM® prints postcards leave a lasting impression.

Step 3: FREE Manual Review & Email Proof for EDDM Print

Before print, enjoy a comprehensive FREE manual review and receive an email proof for your final approval. This step guarantees that your EDDM® postcards meet our stringent quality standards.

Why Choose Our EDDM Postcards?

  • • Impactful direct mail marketing
  • • High-quality, attention-grabbing prints
  • • FREE design support at every step

Our EDDM® prints services are designed to maximize your local outreach. With fast turnaround and professional design support, your postcards will effectively capture attention and drive results.

Deep Dive: The FREE Design Advantage in EDDM Printing

In today’s competitive local market, your message needs to shine. Our FREE design suite provides personalized setup, endless design fixes, and a rigorous manual review with email proof to ensure your EDDM® printing postcards are perfectly tailored to your brand’s voice.

Our expert design team works with you to fine-tune every detail, ensuring that your postcards not only look exceptional but also resonate with your target audience. Focus on your business while we deliver impeccable, attention-grabbing prints.

Order now and harness the power of expertly designed EDDM® flyers that make your marketing campaigns truly effective.

Disclaimer: FREE design services apply only to customers who have placed and paid for their order.


Full-color custom Every Door Direct Mail flyers showcasing a vibrant design




Why Choose Our Cheap EDDM Printing Service

Welcome to our world of affordable, high-quality direct mail solutions, where cheap EDDM® printing transforms your local marketing campaigns into powerful, cost-effective opportunities. Our service is tailored for businesses that want to harness the proven potential of every door direct mail printing without stretching their budgets. By combining innovation with a friendly and reliable approach, we make it simple for you to reach every home and business in your target area, all while keeping the EDDM® cost low and transparent.

Overview of Cheap EDDM Printing

Our cheap EDDM® printing service is built on a commitment to quality and affordability. We offer state-of-the-art printing techniques that produce vibrant, professional mailers at a fraction of the usual cost. By eliminating unnecessary overheads, we are able to pass on savings to you, ensuring that every door direct mail printing project you launch not only meets USPS standards but also gives you the competitive edge needed to drive customer engagement.

With clear pricing structures and an unwavering focus on customer satisfaction, our service offers unbeatable value. Whether you're a small retailer or a service provider, our approach ensures that you have access to premium printing services without the premium price tag.

EDDM Printing Services: Affordable Every Door Direct Mail

Reach every mailbox in your target area without a mailing list! Professional EDDM postcards that drive results with industry-leading quality and the most competitive prices.

Free Digital Proof

Free Digital Proof

Approve your design before printing

USPS Ready

USPS Compliant

Meets all EDDM mailing requirements

Fast Turnaround

Fast Turnaround

As quick as 1 business day printing

Pay Later Option

Pay Later Option

Flexible payment plans available

Every Door Direct Mail® (EDDM®) is a USPS service that lets you target customers by neighborhood without needing a mailing list.

What is EDDM Printing?

EDDM printing (Every Door Direct Mail) is a cost-effective marketing solution that allows businesses to send postcards, flyers, and other direct mail pieces to every household along specific postal routes without needing individual addresses. At 55printing, we offer complete EDDM postcard printing services tailored to your marketing goals.

Unlike traditional direct mail that requires a mailing list, EDDM mailing lets you target specific neighborhoods by carrier route. This makes it perfect for local businesses like restaurants, retail stores, real estate agents, and service providers who want to reach customers in their area.

EDDM Facts EDDM Quick Facts

  • No mailing list required - reach every door on a mail route
  • Select routes by neighborhood, zip code, income, or age
  • Postcards must meet specific EDDM size requirements
  • Special EDDM indicia required on all mail pieces
  • Lower postage rates than standard direct mail
EDDM Postcard Example
Example of an EDDM postcard with proper indicia

Special Offer: 15% Off Your First EDDM Order

New customers save 15% on their first EDDM printing order. Use code EDDM15 at checkout.

  • Free USPS-compliant design review
  • Premium 14pt cardstock with UV coating
  • Fast 3-day turnaround available
Claim Offer Now

Trusted by thousands of businesses for EDDM postcard printing

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Based on 1,200+ reviews
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Expert Tip

Expert Tip: Choosing the Right EDDM Size

When selecting an EDDM postcard size, consider both impact and cost. Larger sizes like 6.25" x 9" and 8.5" x 11" stand out in mailboxes and provide more space for your message, but come with higher printing and postage costs. For budget-conscious campaigns, the 6" x 9" size offers an excellent balance of visibility and affordability.

Remember: All EDDM postcard sizes must meet USPS requirements - at least 6.125" × 11.5" × 0.25" or 7.75" × 10.25" × 0.25". Our team ensures your design meets all EDDM requirements for trouble-free delivery.

Why Choose EDDM for Your Marketing

Discover why Every Door Direct Mail is the smart choice for local marketing campaigns

Precise Targeting

Precise Geographic Targeting

Target specific neighborhoods, carrier routes, or ZIP codes to reach your ideal customers. Perfect for businesses with a local customer base.

Cost Effective

Lower Cost Per Piece

EDDM postage rates are lower than standard direct mail. Combined with no list purchase needed, your marketing budget goes further while reaching more people.

No Mailing List

No Mailing List Required

Skip the hassle and expense of buying, maintaining, or cleaning mailing lists. EDDM services deliver to every mailbox on your selected routes.

High Visibility

High Visibility Formats

EDDM postcard sizes are larger than standard mail, creating more visual impact. Oversized postcards stand out in the mailbox and get noticed.

EDDM Postcard Sizes & USPS Requirements

Understanding EDDM Postcard Dimensions

The USPS has specific size requirements for EDDM postcards. Unlike standard postcards, EDDM mailers must meet minimum dimensions to qualify for the service, while still adhering to maximum size limits.

Choosing the right EDDM postcard size is crucial for both compliance and marketing effectiveness. Larger postcards tend to get more attention but may cost more to print and mail.

USPS Approved EDDM Postcard Sizes

All EDDM mailings must meet these size requirements to qualify for EDDM rates:

  • Height: Between 3.5" and 6.5"
  • Length: Between 5" and 12"
  • Thickness: Between 0.007" and 0.75"
  • !Important: All EDDM mailpieces must be rectangular

Minimum Size Requirement

EDDM postcards must be at least 6.125" × 11.5" OR 7.75" × 10.5" to qualify for EDDM retail prices. This is larger than standard postcards, giving you more design space.

Popular EDDM Sizes Visualized

6.25" × 9"

Standard EDDM Size

8.5" × 11"

Letter Size

11" × 17"

Folded to 8.5" × 11"

*Illustration not to scale. Meant for visual comparison only.

Most Popular EDDM Postcard Sizes

SizeBest ForMax Content SpacePopular UsesRelative Cost
6.25" × 9"Budget-conscious campaigns5.25" × 8" per sideRestaurants, service businesses$ Lowest
8.5" × 11"Balanced size and impact7.5" × 10" per sideRetail, real estate, healthcare$$ Medium
9" × 12"High visual impact8" × 11" per sideAuto dealers, home services$$$ Higher
11" × 17" (folded)Maximum content space10" × 16" (4 panels)Grand openings, product catalogs$$$$ Highest

Can't decide? Our design experts can help you choose the perfect EDDM postcard size for your specific marketing goals. Contact us for a free consultation!

USPS EDDM Requirements

The United States Postal Service has specific requirements for EDDM mailings. Following these guidelines ensures your campaign qualifies for EDDM rates and reaches its intended audience.

Essential EDDM Requirements

1. EDDM Indicia

Every EDDM mailer must include the proper EDDM indicia in the upper right corner of the mailing panel. The indicia replaces the need for stamps and identifies your mail as EDDM.

EDDM Retail Indicia
EDDM Retail Indicia

Used when delivering directly to your local Post Office.

EDDM BMEU Indicia
EDDM BMEU Indicia

Used when delivering to a Business Mail Entry Unit for larger mailings.

Important: The EDDM indicia must be printed directly on your mailpiece—not on a label or sticker. Don't worry, our EDDM printing services will ensure your indicia meets all USPS requirements.
2. "Local Postal Customer" or "Residential Customer" Text

Your EDDM mailers must include one of these phrases in place of a delivery address:

  • "Local Postal Customer"
  • "Postal Customer"
  • "Residential Customer"
  • "Business Customer" (if targeting only businesses)
3. Facing Identification Mark (FIM)

EDDM mailers require a FIM mark (a series of vertical bars) printed next to the indicia for automated processing.

i

When you choose our EDDM printing services, we'll handle all the technical requirements including the correct placement of FIM marks, indicia, and addressing.

EDDM Requirements Checklist

Meets minimum size requirements
Contains proper EDDM indicia
Has "Local Postal Customer" text
Includes FIM mark
Bundled in stacks of 50-100
Facing slips for each bundle

Quick EDDM Questions

What is the EDDM postage cost?

Current EDDM postage starts at $0.20 per piece (as of April 2025), significantly lower than regular direct mail postage.

Where should the EDDM indicia be placed?

The EDDM indicia must appear in the upper right corner of the mailing panel.

What is the minimum quantity for EDDM?

You must mail at least 200 pieces per carrier route and no more than 5,000 pieces per day.

Do I need a permit for EDDM?

No permit is required for EDDM Retail mailings. EDDM BMEU (for larger mailings) does require a permit.

Let Us Handle The Entire Process!

Our full-service EDDM printing and mailing takes care of everything—from design to delivery. We'll handle all the USPS paperwork, bundling requirements, and delivery logistics, so you can focus on your business.

EDDM Templates & Design Guidelines

Designing effective EDDM postcards requires both technical compliance and marketing best practices. Our EDDM templates make it easy to create professional mailers that meet all USPS requirements while maximizing response rates.

Design Best Practices

  • 1
    Clear Call-to-Action

    Include a prominent, specific CTA that tells recipients exactly what to do next.

  • 2
    Bold Headlines

    Use attention-grabbing headlines that focus on benefits, not features.

  • 3
    High-Quality Images

    Use professional, relevant photos or graphics that support your message.

  • 4
    Limited Text

    Keep copy concise and focused on key benefits and offers.

  • 5
    Contact Information

    Make it easy for customers to reach you with multiple contact options.

Common Design Mistakes to Avoid

  • Cluttered layouts with too many elements
  • Poor quality images or graphics
  • Missing or incorrect indicia placement
  • Tiny, unreadable fonts
  • No clear call-to-action

Free EDDM Templates

EDDM Template 1
Restaurant
EDDM Template 2
Real Estate
EDDM Template 3
Retail Sale
EDDM Template 4
Service
Download Free Templates
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Need Design Help?

Our professional designers can create custom EDDM postcards that perfectly reflect your brand and maximize response rates.

Learn About Design Services

Start Your EDDM Postcard Campaign Today!

Get professional EDDM printing with USPS-compliant designs, all sizes available, and competitive pricing. Free proof and pay later options available.

Get Your FREE Quote Today

No commitment required • 100% satisfaction guarantee • Fast turnaround

EDDM Mailing Process

1

Select Routes

Use the USPS EDDM mapping tool to select carrier routes in your target area based on demographics.

EDDM Route Selection
2

Design & Print

Create USPS-compliant designs and print your EDDM postcards with all required elements.

EDDM Design and Printing
3

Bundle Properly

Arrange your mailers in bundles of 50-100 pieces with facing slips for each route.

EDDM Bundling
4

Pay & Submit

Complete the paperwork, pay for postage, and submit your bundles to the Post Office.

EDDM Submission

Ready to Launch Your EDDM Campaign?

Let our EDDM printing experts help you create a successful direct mail campaign that gets results. Free proof and professional design assistance available.

No commitment required • 100% satisfaction guarantee • Fast turnaround

Our EDDM Printing Services

Premier EDDM Printing & Mailing Solutions

At 55printing, we offer comprehensive EDDM printing services designed to make your direct mail campaigns as effective and hassle-free as possible.

Whether you need simple EDDM postcard printing or complete end-to-end campaign management, our team of experts will ensure your local marketing reaches its full potential.

EDDM Printing Services

Professional EDDM printing with attention to every detail

Choose Your EDDM Service Level

Print Only

Perfect if you'll handle the mailing yourself

  • High-quality EDDM postcard printing
  • USPS-compliant designs
  • Multiple size options
  • Free proof before printing
  • Fast turnaround times
  • Route selection assistance
  • Bundling and paperwork
  • Post Office delivery
MOST POPULAR

Full Service

We handle everything from design to delivery

  • High-quality EDDM postcard printing
  • USPS-compliant designs
  • Multiple size options
  • Free proof before printing
  • Fast turnaround times
  • USPS route selection assistance
  • Bundling and all USPS paperwork
  • Delivery to Post Office

Premium Service

The ultimate EDDM marketing solution

  • All Full Service features
  • Professional design service
  • Demographic targeting analysis
  • Campaign tracking tools
  • Rush delivery option
  • Response rate optimization
  • Multi-campaign discounts
  • Dedicated account manager

Not Sure Which EDDM Service is Right for You?

Contact our EDDM experts for a free consultation. We'll help you determine the best approach based on your specific marketing goals, budget, and timeline. Get in touch today!

Why Choose Our EDDM Printing

Fast Turnaround

Standard production in just 2-3 business days with rush options available for urgent campaigns.

Premium Quality

High-resolution printing on premium card stocks that make your postcards stand out in the mail.

USPS Expertise

Our team understands all USPS EDDM requirements to ensure your campaign meets all regulations.

Dedicated Support

Get personalized assistance throughout your EDDM campaign from our knowledgeable team.

EDDM Printing Pricing

Our EDDM printing pricing is transparent and competitive, with options to fit any budget. Whether you need a small local campaign or a multi-neighborhood blitz, we provide excellent value without compromising on quality.

The total cost of your EDDM campaign depends on several factors:

  • Postcard size and paper stock
  • Quantity (number of households)
  • Print options (one-sided vs. two-sided, color, etc.)
  • Service level (print-only vs. full service)
  • Design needs (DIY vs. professional design)

Request Custom Quote

Get a personalized price for your specific EDDM printing needs in just 1 business hour.

Get Custom Quote

EDDM Postcard Printing Rates

Print-Only Pricing (Excludes USPS postage and mailing services)

6.25" × 9" Postcards
8.5" × 11" Postcards
9" × 12" Postcards
QuantityStandard
(14pt Gloss)
Premium
(16pt Gloss)
Ultra
(17pt Uncoated)
Turnaround
500$129
($0.258/piece)
$149
($0.298/piece)
$169
($0.338/piece)
2-3 Days
1,000$189
($0.189/piece)
$219
($0.219/piece)
$249
($0.249/piece)
2-3 Days
2,500$329
($0.132/piece)
$379
($0.152/piece)
$429
($0.172/piece)
3-4 Days
5,000$499
($0.100/piece)
$579
($0.116/piece)
$649
($0.130/piece)
3-5 Days
10,000$849
($0.085/piece)
$949
($0.095/piece)
$1,049
($0.105/piece)
4-6 Days
20,000+Custom QuoteCustom QuoteCustom QuoteContact Us
"

The EDDM printing process with 55printing was incredibly smooth. Their team guided us through every step, from selecting the right postcard size to choosing carrier routes. Our campaign generated 35 new patients in the first month alone!

Customer Avatar

Dr. Jennifer R.

Dental Practice, Atlanta

Frequently Asked Questions About EDDM

Q What is EDDM and how does it work?

EDDM (Every Door Direct Mail) is a USPS service that allows you to send marketing materials to every household on specific mail carrier routes without needing individual addresses. You select the routes you want to target, create USPS-compliant mailers, and deliver them to the Post Office bundled according to USPS guidelines. The mail carrier then delivers one piece to each address on their route. It's an affordable way to reach potential customers in specific neighborhoods.

Q What are the size requirements for EDDM postcards?

For EDDM mailings, your postcards must meet these USPS requirements:

  • Height: Between 3.5" and 6.5"
  • Length: Between 5" and 12"
  • Thickness: Between 0.007" and 0.75"
  • The most common sizes are 6.25" × 9", 8.5" × 11", and 9" × 12"

Q How much does EDDM cost?

The total EDDM cost consists of two main components:

  1. Printing costs: This varies based on postcard size, paper quality, quantity, and design. Our EDDM printing starts at $129 for 500 postcards.
  2. USPS postage: Current EDDM postage rates are approximately $0.20 per piece for EDDM Retail and $0.19 per piece for EDDM BMEU (as of April 2025).

For example, 1,000 standard 6.25" × 9" EDDM postcards would cost approximately $189 for printing plus $200 for postage, totaling around $389. Volume discounts are available for larger quantities.

Q What is an EDDM indicia and where should it be placed?

An EDDM indicia is a special postal marking that replaces traditional stamps on your mailpieces. It contains specific text required by the USPS for EDDM mailings.

The EDDM indicia must be placed in the upper right corner of the mailing panel (the side with the "Local Postal Customer" text). There are two types:

  • EDDM Retail indicia: Used for smaller mailings delivered directly to local Post Offices.
  • EDDM BMEU indicia: Used for larger mailings delivered to Business Mail Entry Units.

Q How many EDDM pieces can I mail?

The USPS has specific requirements for EDDM mailing quantities:

  • Minimum: At least 200 pieces per carrier route
  • Maximum for EDDM Retail: Up to 5,000 pieces per day per ZIP code
  • EDDM BMEU: No maximum limit (for larger mailings)

Q How do I select which routes to target for my EDDM campaign?

The USPS provides an EDDM mapping tool on their website that allows you to select carrier routes based on:

  • Geographic location (city, ZIP code, neighborhood)
  • Demographic data (age, income, household size)
  • Business vs. residential addresses
  • Number of mailboxes on each route

With our Full-Service option, our EDDM experts can help you select the most effective routes for your target audience and marketing goals.

Q What's the difference between EDDM Retail and EDDM BMEU?

There are two types of EDDM services:

EDDM Retail

  • For smaller mailings (up to 5,000 pieces per day per ZIP code)
  • No permit required
  • Simplified paperwork
  • Slightly higher postage rate ($0.201 per piece as of April 2025)

EDDM BMEU (Business Mail Entry Unit)

  • For larger mailings (no maximum limit)
  • Requires a mailing permit
  • More complex paperwork
  • Lower postage rate ($0.191 per piece as of April 2025)

Q How long does the EDDM process take from order to delivery?

The typical timeline for an EDDM campaign with 55printing is:

  1. Order placement to proof approval: 1-2 business days
  2. Printing production: 2-5 business days (depending on quantity and specifications)
  3. Shipping (for Print-Only option): 1-3 business days
  4. Mailing preparation (for Full-Service option): 1-2 business days
  5. USPS delivery to households: 1-3 business days after Post Office submission

In total, you can expect approximately 7-12 business days from order to delivery for standard service. Rush options are available for time-sensitive campaigns.

Ready to Reach Every Door in Your Target Area?

Start your successful EDDM campaign today with professional printing, expert guidance, and hassle-free service. Free proof and design assistance available!

No commitment required • 100% satisfaction guarantee • Fast turnaround

Real Estate EDDM

Real Estate

EDDM Strategy

  • Target specific neighborhoods with consistent mailing
  • Showcase recent sales and market statistics
  • Offer free home valuation or market analysis
  • Include professional headshot and testimonials
Best Size
8.5" × 11"
Response Rate
0.5% - 1.2%
Retail EDDM

Retail & Shopping

EDDM Strategy

  • Target households within 5-10 miles of store location
  • Highlight seasonal promotions and special events
  • Include coupon or limited-time offer
  • Showcase popular products with high-quality images
Best Size
9" × 12"
Response Rate
2.8% - 3.7%
Home Services EDDM

Home Services

EDDM Strategy

  • Target neighborhoods based on home age or value
  • Focus on seasonal services (HVAC, lawn care, etc.)
  • Include before/after photos of completed work
  • Offer limited-time discount for new customers
Best Size
8.5" × 11"
Response Rate
1.5% - 2.8%
Healthcare EDDM

Healthcare

EDDM Strategy

  • Target specific demographics by neighborhood
  • Highlight specialized services and facilities
  • Include provider credentials and photos
  • Offer free consultation or screening
Best Size
6.25" × 9"
Response Rate
1.0% - 2.0%
Professional Services EDDM

Professional Services

EDDM Strategy

  • Target high-income neighborhoods or business districts
  • Emphasize expertise, credentials, and experience
  • Include client testimonials and case studies
  • Offer free consultation or assessment
Best Size
8.5" × 11"
Response Rate
0.8% - 1.8%

EDDM Best Practices for All Industries

Clear & Compelling Design

Your EDDM postcard should have a clean, uncluttered design with a clear hierarchy of information. Use high-quality images, bold headlines, and concise copy that highlights benefits, not just features.

Strong Call-to-Action

Include a clear, specific call-to-action that tells recipients exactly what to do next. Make it stand out visually and create a sense of urgency with limited-time offers or exclusive deals.

Multiple Contact Options

Make it easy for customers to reach you by providing multiple contact methods: phone, website, email, and physical address. Include QR codes to bridge the gap between print and digital marketing.

Strategic Targeting

Use the USPS EDDM mapping tool to select carrier routes that match your ideal customer profile. Consider factors like income, age, homeownership, and proximity to your business.

Trackable Results

Include unique coupon codes, QR codes, or dedicated landing page URLs to track response rates and measure ROI. Train staff to ask how customers heard about you.

Consistent Campaigns

Plan a series of EDDM mailings rather than a one-time campaign. Consistency builds brand recognition and trust, with response rates typically increasing with repeated exposure.

What Our Customers Say About Our EDDM Printing

"

Our EDDM campaign through 55printing delivered incredible results. Their team guided us through every step of the process, from selecting the right postcard size to choosing the best carrier routes for our target audience. The quality of the printing exceeded our expectations, and the response rate was 60% higher than our previous direct mail campaigns!

Customer Avatar

Michael Rodriguez

Marketing Director, Prime Fitness Centers

"

As a small business owner, I was skeptical about direct mail, but 55printing's EDDM service proved me wrong. Their team helped design an eye-catching postcard that perfectly represented our brand. The response was immediate—we saw a 22% increase in new clients within the first month. Their pricing was transparent and the quality was exceptional.

Customer Avatar

Sarah Johnson

Owner, Blooms Flower Shop

★★★★★
"

Our dental practice has tried various marketing channels, but EDDM printing from 55printing has consistently delivered the best ROI. Their full-service option saved us countless hours—they handled everything from design to delivery. Their attention to detail ensured our postcards met all USPS requirements. We've gained 45 new patients directly from our EDDM campaigns.

Customer Avatar

Dr. James Wilson

Parkside Dental Care

★★★★★
"

I'm amazed by the quality and turnaround time from 55printing. Their EDDM postcards were vibrant, professional, and arrived ahead of schedule. The online ordering process was intuitive, and their customer service was exceptional—they answered all my questions promptly. My gym's membership inquiries doubled following our first EDDM campaign.

Customer Avatar

David Martinez

Owner, Flex Fitness

★★★★★

EDDM vs. Other Marketing Channels

Understanding how EDDM compares to other marketing channels can help you make informed decisions about your marketing strategy. While digital marketing has its place, EDDM printing offers unique advantages that make it an essential component of a comprehensive marketing approach.

Marketing ChannelAverage Response RateCost Per ThousandKey Advantages
EDDM1.8% - 4.2%$250 - $400
  • Precise geographic targeting
  • Tangible, high-visibility format
  • No mailing list required
Traditional Direct Mail1.0% - 3.5%$400 - $800
  • Individual targeting
  • Personalization options
  • Multiple format options
Email Marketing0.5% - 1.0%$20 - $100
  • Low cost per contact
  • Easy to track and measure
  • Quick deployment
Social Media Ads0.2% - 0.8%$200 - $600
  • Detailed demographic targeting
  • Real-time performance data
  • Engagement options
Google Ads0.3% - 1.0%$300 - $1,000
  • Intent-based targeting
  • Immediate visibility
  • Flexible budgeting

Key Advantages of EDDM Over Digital Marketing

1 Higher Engagement Rates

Physical mail has a 100% delivery rate and is physically handled by recipients, leading to higher engagement compared to emails (which often go to spam) or social ads (which are easily scrolled past).

2 Greater Memorability

Neuroscience research shows that physical marketing materials leave a deeper and more lasting impression than digital ads, with 75% of people able to recall a brand after receiving direct mail.

3 Less Competition

While digital inboxes and feeds are oversaturated with marketing messages, physical mailboxes have less competition, giving your EDDM postcards a better chance of being noticed.

4 Increased Trust

Consumers tend to trust physical mail more than digital advertising, with 56% of consumers finding print marketing to be the most trustworthy type of marketing.

Integrated Marketing Approach

For maximum impact, we recommend an integrated approach that combines EDDM printing with digital marketing channels:

Multi-Channel Strategy

Use EDDM postcards to drive traffic to your website or social media with QR codes or custom URLs.

Follow up EDDM campaigns with targeted digital ads to the same geographic areas.

Success Story

A local spa combined EDDM mailing with Facebook ads targeting the same ZIP codes. Their results:

  • EDDM Only: 2.7% response rate
  • Facebook Ads Only: 0.8% response rate
  • Combined Strategy: 4.5% overall response rate

Start Your Successful EDDM Campaign Today!

Join the thousands of businesses that have boosted their local presence with our professional EDDM printing services. Let us help you create an effective campaign that delivers measurable results.

Free design assistance • No-obligation quotes • Satisfaction guaranteed

EDDM Success Stories & Case Studies | 55printing

EDDM Success Stories & Case Studies

See how businesses across different industries have achieved remarkable results with EDDM printing campaigns. These real-world case studies demonstrate the effectiveness of Every Door Direct Mail as a powerful marketing tool that delivers measurable ROI and helps businesses connect with their local communities.

RESTAURANT
Restaurant EDDM Case Study

Neighborhood Italian Restaurant Increases Revenue by 32%

Campaign Cost
$1,850
EDDM Postcards
5,000
ROI
680%

Challenge

Bella Cucina, a family-owned Italian restaurant in Charlotte, was struggling to attract new customers despite excellent food and service. Located in a competitive area with many dining options, they needed an affordable way to stand out and reach local residents.

Solution

They launched an EDDM campaign targeting five carrier routes within a 3-mile radius of the restaurant. The 6.25" × 9" EDDM postcards featured mouth-watering food images, a 20% discount for first-time visitors, and a family meal deal. The campaign ran for one month with a total of 5,000 postcards.

Results

  • 168 new customers redeemed the first-time visitor coupon
  • 32% increase in monthly revenue compared to previous month
  • 46% return rate for new customers within 60 days
  • Campaign paid for itself within the first two weeks

"Our EDDM campaign exceeded all expectations. Not only did we see an immediate boost in customers, but many became regulars who continue to dine with us months later. The ROI was incredible, and we now run EDDM campaigns quarterly."
— Marco Bianchi, Owner

Real Estate Agent Secures 8 New Listings with EDDM

Campaign Cost
$3,200
EDDM Postcards
7,500
ROI
1,250%

Challenge

Jennifer Parker, a real estate agent in Atlanta, was looking to expand her client base in a competitive market. Digital advertising costs were high, and she needed a way to establish herself as the local market expert in specific neighborhoods with high turnover rates.

Solution

Jennifer deployed an EDDM campaign with 8.5" × 11" postcards targeting three upscale neighborhoods. Her EDDM postcards featured recent sales in the area, current market statistics, and a free home valuation offer. The campaign included two mailings of 3,750 postcards each, spaced one month apart.

Results

  • 42 homeowners requested free home valuations
  • 8 new listings secured within three months
  • 3 buyer clients from the same neighborhoods
  • $40,000+ in commissions generated directly from the campaign

"EDDM has become my secret weapon for farming neighborhoods. The targeting precision combined with the tangible nature of direct mail creates a level of trust that digital advertising can't match. I've made EDDM a cornerstone of my marketing strategy."
— Jennifer Parker, Realtor®

REAL ESTATE
Real Estate EDDM Case Study
RETAIL
Retail EDDM Case Study

Boutique Clothing Store Boosts Grand Opening Traffic by 175%

Campaign Cost
$2,450
EDDM Postcards
6,500
Foot Traffic
+175%

Challenge

Urban Thread, a new boutique clothing store in Denver, was planning their grand opening but had limited marketing budget. They needed to create awareness in the surrounding neighborhoods and drive traffic to their store during the crucial first month of business.

Solution

The store launched an EDDM campaign targeting 6,500 households within a 2-mile radius. They used oversized 9" × 12" EDDM postcards with high-quality images of their exclusive collections, a grand opening special offer (25% off first purchase), and a free gift for the first 100 visitors. The postcards were delivered one week before the grand opening.

Results

  • 385 customers visited during opening weekend (175% above projection)
  • 230 discount coupons redeemed (3.5% response rate)
  • $18,500 in sales directly attributed to the EDDM campaign
  • 650+ email signups for the store's newsletter

"We were amazed by the response to our EDDM postcards. Not only did we have lines out the door during our opening weekend, but many customers mentioned they came specifically because of the postcard they received. EDDM delivered the best ROI among all our marketing channels."
— Taylor Mills, Owner

EDDM Success Metrics Across Industries

Based on hundreds of EDDM campaigns we've executed for our clients, here are the average performance metrics by industry:

IndustryAverage Response RateAverage ROIMost Effective SizeOptimal Frequency
Restaurants3.2% - 4.5%450% - 700%6.25" × 9"Quarterly
Real Estate0.5% - 1.2%800% - 1,500%8.5" × 11"Monthly
Retail2.8% - 3.7%300% - 550%9" × 12"Seasonal
Home Services1.5% - 2.8%400% - 800%8.5" × 11"Seasonal
Healthcare1.0% - 2.0%350% - 650%6.25" × 9"Quarterly
Professional Services0.8% - 1.8%300% - 550%8.5" × 11"Bi-annual
i

Key Finding: Consistent EDDM campaigns (3+ mailings) to the same areas show an average 24% higher response rate than one-time mailings. This demonstrates the cumulative impact of repeated exposure through direct mail marketing.

EDDM Printing for Different Industries

EDDM printing can be customized to meet the unique marketing needs of any business. Each industry has specific strategies, design considerations, and targeting approaches that maximize effectiveness. Our industry-specific EDDM templates and expertise help you create campaigns that resonate with your target audience.

Restaurant EDDM

Restaurant & Food Service

EDDM Strategy

  • Target neighborhoods within 3-5 miles of your location
  • Include mouth-watering food photography
  • Offer a first-time customer discount
  • Highlight specials, delivery options, and online ordering
Best Size
6.25" × 9"
Response Rate
3.2% - 4.5%
Start Your EDDM Campaign Today | 55printing

Why Choose 55printing for Your EDDM Printing Needs

With over a decade of experience in the printing industry, 55printing has helped thousands of businesses achieve marketing success through high-quality EDDM printing and mailing services. We combine cutting-edge technology, premium materials, and exceptional customer service to deliver EDDM postcards that get noticed and drive results.

Key Advantages of Working With Us

Fast Turnaround & Reliable Delivery

We understand the importance of timing in marketing campaigns. Our streamlined production process allows us to offer industry-leading turnaround times without compromising quality. With our full-service EDDM mailing option, we handle everything from printing to post office delivery, ensuring your campaign launches on schedule.

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Standard production in just 2-3 business days with rush options available for time-sensitive campaigns. Need it even faster? Ask about our expedited service.

Premium Quality & Materials

Your EDDM postcards represent your brand in customers' homes. We use state-of-the-art printing technology and premium card stocks to ensure your mailpieces make a professional impression. From vibrant, full-color printing to durable finishes, quality is our priority at every step.

Card Stock Options

14pt - 17pt Thickness

Print Resolution

High-Definition

Coating Options

Gloss, Matte, Uncoated

Expert Support & Guidance

Our team of EDDM experts is dedicated to helping you achieve marketing success. From selecting the right postcard size to targeting the best carrier routes, we provide personalized guidance throughout your campaign. Our knowledge of USPS regulations ensures your mailings comply with all requirements.

Free consultation available: Our design and marketing specialists can provide recommendations tailored to your specific business goals and target audience.

Affordable Pricing & Value

We believe effective marketing shouldn't break the bank. Our EDDM printing services are competitively priced with volume discounts available for larger campaigns. Our transparent pricing, combined with our quality and service, delivers exceptional value for businesses of all sizes.

Special Offers Available:
  • First-time customer discount: 15% off your first order
  • Volume pricing: Significant discounts for orders over 5,000 pieces
  • Repeat customer loyalty: 10% off for returning customers

Our 100% Satisfaction Guarantee

We stand behind the quality of our EDDM printing services. If you're not completely satisfied with your order, we'll make it right—whether that means reprinting your postcards or providing a refund. Your satisfaction is our top priority.

Getting Started With Your EDDM Campaign

Ready to launch your EDDM campaign? Follow these simple steps to get started with 55printing. Our streamlined process makes it easy to create effective direct mail marketing that reaches your target audience without the hassle of mailing lists or complex logistics.

1

Request a Free Quote

Fill out our quick quote form with your EDDM printing requirements or call our team directly. We'll provide a comprehensive, transparent quote that includes all costs—no hidden fees or surprises.

i

Most quotes are delivered within 1 business hour during normal business hours. For complex projects, you'll hear from us within 4 hours.

Information Needed:

  • EDDM postcard size
  • Quantity needed
  • Paper stock preference
  • Service level (print-only vs. full-service)
  • Timeline requirements
2

Design Your EDDM Postcards

Create eye-catching designs that comply with USPS requirements. Choose from three convenient options:

1

Use our EDDM templates

Choose from our library of professionally designed, industry-specific templates.

2

Upload your own artwork

Already have a design? Upload your files and we'll ensure USPS compliance.

3

Professional design services

Let our expert designers create a custom EDDM postcard for your business.

Design Requirements:

  • Proper EDDM indicia placement
  • "Local Postal Customer" addressing
  • Correct dimensions for selected size
  • 300 DPI resolution for sharp printing

Don't worry—we'll ensure your design meets all USPS requirements!

3

Approve Your Proof

Before production begins, you'll receive a digital proof of your EDDM postcards for review and approval. This crucial step ensures your design looks exactly as you expect and meets all USPS requirements.

Verify all design elements, text, and image placement

Confirm proper EDDM indicia and "Local Postal Customer" text

Review mailing details, including route selections and quantities

Need revisions? We offer up to 2 rounds of design revisions at no additional cost to ensure your EDDM postcards are perfect before printing.

EDDM Proof Example

Sample digital proof showing indicia placement

4

Production & Delivery

Once you approve your proof, we'll begin production of your EDDM postcards. Our state-of-the-art printing facilities ensure high-quality results and fast turnaround times.

Print-Only Service

Your EDDM postcards will be professionally printed, packaged securely, and shipped to your specified address. You'll handle the bundling and Post Office delivery yourself.

Full-Service Option

We'll handle the entire EDDM process from start to finish:

  • Professional printing of your postcards
  • Proper bundling according to USPS requirements
  • Completion of all necessary USPS paperwork
  • Payment of EDDM postage fees
  • Delivery to the appropriate Post Office(s)

Typical Timeline

Production Time:2-5 Business Days
Shipping/Handling:1-3 Business Days
USPS Delivery:1-3 Business Days

Rush options available for time-sensitive campaigns!

Happy Customer
★★★★★

Michael Rodriguez

Marketing Director, Prime Fitness

Verified Customer

"

Working with 55printing for our EDDM campaign was a game-changer for our business. Their team guided us through every step of the process, from selecting the right postcard size to choosing the best carrier routes for our target audience. The quality of the printing exceeded our expectations, and the response rate was significantly higher than our previous direct mail campaigns.

Result: Our gym saw a 34% increase in new memberships within the first month after our EDDM campaign launched. The ROI was exceptional, and we've now made EDDM postcards a regular part of our marketing strategy.

Additional EDDM Resources

Explore our collection of helpful resources to maximize the effectiveness of your EDDM campaigns. From design templates to mailing guides, we provide the tools and information you need to create successful direct mail marketing.

EDDM Templates

Free EDDM Templates

Download professionally designed EDDM templates for various industries. Our templates are fully customizable and USPS-compliant, making it easy to create effective EDDM postcards.

Browse Templates
EDDM Guide

Complete EDDM Guide

Download our comprehensive guide to EDDM printing and mailing. Learn best practices, design tips, targeting strategies, and everything you need to know for successful campaigns.

Download Guide
EDDM Cost Calculator

EDDM Cost Calculator

Use our interactive tool to calculate the total EDDM cost for your campaign, including printing and postage. Simply enter your specifications to get an instant estimate.

Use Calculator

USPS EDDM Mapping Tool

The USPS offers a mapping tool that helps you select carrier routes for your EDDM mailing. This tool allows you to target specific neighborhoods based on geographic and demographic data, making your campaigns more effective.

EDDM Marketing Blog

View All Posts →
EDDM Design Tips
Design Tips

10 Design Strategies That Boost EDDM Response Rates

Learn how to create EDDM postcards that capture attention and drive action with these proven design strategies.

April 15, 2025Read More →
EDDM vs Digital
Strategy

EDDM vs. Digital Ads: When to Use Each Marketing Channel

Compare the benefits of EDDM printing with digital marketing and discover the ideal strategy for your business goals.

March 28, 2025Read More →
EDDM Success Stories
Case Studies

5 Small Businesses That Doubled Their Growth with EDDM

Real-world examples of how businesses used Every Door Direct Mail to dramatically increase their customer base.

March 12, 2025Read More →

Ready to Launch Your EDDM Campaign?

Join thousands of businesses that have achieved marketing success with our professional EDDM printing services. From high-quality postcards to full-service mailing, we provide everything you need to reach your target audience effectively and affordably.

Free Design Assistance
Fast Turnaround Time
100% Satisfaction Guarantee

Trusted by thousands of businesses nationwide

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EDDM FAQ & Summary | Complete EDDM Printing Guide | 55printing

Comprehensive EDDM Printing FAQ

Get answers to the most common questions about EDDM printing and Every Door Direct Mail. Our comprehensive FAQ covers everything from basic concepts to advanced strategies to help you create successful direct mail campaigns.

EDDM Basics

What exactly is EDDM (Every Door Direct Mail)?

EDDM (Every Door Direct Mail) is a service offered by the United States Postal Service (USPS) that allows businesses and organizations to send marketing materials to every household along specific mail carrier routes without needing individual names or addresses.

Unlike traditional direct mail that requires a mailing list, EDDM mailings target entire neighborhoods or ZIP codes. This makes it an affordable and efficient way to reach potential customers in specific geographic areas.

Key Benefits of EDDM:
  • No mailing list required
  • Lower postage rates than many other direct mail options
  • Precise geographic targeting by carrier route
  • Larger postcard sizes allowed compared to standard mail
  • No permits required for smaller mailings (EDDM Retail)

What's the difference between EDDM Retail and EDDM BMEU?

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What businesses benefit most from EDDM marketing?

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How does EDDM compare to traditional direct mail?

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Design Requirements

What sizes are available for EDDM postcards?

EDDM postcards must meet specific size requirements set by the USPS to qualify for Every Door Direct Mail rates. The allowable dimensions are:

Minimum Dimensions
  • Height: 3.5 inches
  • Length: 5 inches
  • Thickness: 0.007 inches
Maximum Dimensions
  • Height: 6.5 inches
  • Length: 12 inches
  • Thickness: 0.75 inches

The most popular sizes for EDDM mailers are:

6.25" × 9"
Standard Size
8.5" × 11"
Letter Size
9" × 12"
Premium Size
11" × 17"
Folded to 8.5" × 11"

Important: For EDDM Retail mailings, your mailpiece must be larger than 6.125" × 11.5" OR 7.75" × 10.5". This minimum size requirement is specific to EDDM Retail and differs from standard mail requirements.

What is an EDDM indicia and why is it important?

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What information must be included on EDDM postcards?

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Can I use any design for my EDDM postcards?

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Pricing & Costs

How much does an EDDM campaign cost?

The total EDDM cost consists of two main components: printing costs and USPS postage fees.

1. Printing Costs

EDDM printing costs vary based on the following factors:

  • Postcard size: Larger sizes cost more
  • Paper stock: Heavier, premium stocks increase price
  • Quantity: Per-piece costs decrease with larger quantities
  • Color options: Full-color, coating choices
  • Additional services: Design, addressing, etc.
2. USPS Postage Rates

Current EDDM postage rates (as of April 2025):

  • EDDM Retail: $0.201 per piece
  • EDDM BMEU: $0.191 per piece

Sample Cost Calculation:

For 1,000 standard 6.25" × 9" EDDM postcards:

  • Printing costs: $189 ($0.189 per piece)
  • USPS postage: $201 ($0.201 per piece)
  • Total campaign cost: $390 ($0.39 per household reached)

Tip: The cost per piece decreases significantly with larger quantities. For instance, 5,000 postcards might cost around $0.10 per piece for printing, compared to nearly $0.19 per piece for 1,000 postcards.

For a personalized quote based on your specific EDDM printing needs, contact our team.

How can I reduce my EDDM campaign costs?

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Are there any hidden fees with EDDM?

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What payment options do you offer for EDDM printing?

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Mailing Process

How does the EDDM mailing process work?

The EDDM process consists of several key steps from planning to delivery:

1
Route Selection

Use the USPS EDDM mapping tool to select carrier routes based on geographic location and demographics. You can target specific neighborhoods, ZIP codes, or business districts.

2
Design & Printing

Create and print your EDDM postcards according to USPS size requirements, including the proper EDDM indicia and "Local Postal Customer" text.

3
Bundling & Preparation

Bundle your EDDM mailers in stacks of 50-100 pieces, secured with rubber bands. Prepare facing slips for each bundle using USPS forms.

4
USPS Paperwork

Complete the required USPS forms: PS Form 3587 (EDDM Retail) or PS Form 3602-R (EDDM BMEU).

5
Post Office Delivery

Take your bundled EDDM postcards, facing slips, and completed forms to the appropriate Post Office. Pay the EDDM postage fees, and the USPS will distribute your mailers to every address on the selected routes.

i
Full-Service Option

With our full-service EDDM mailing option, we handle the entire process for you—from route selection to Post Office delivery. This saves you time and ensures your campaign meets all USPS requirements.

How long does an EDDM campaign take from start to finish?

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Can I mail to only certain addresses within a route?

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How do I know if my EDDM postcards have been delivered?

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Strategy Tips

What makes an effective EDDM postcard design?

Creating effective EDDM postcards requires strategic design choices that grab attention and drive action. Here are the key elements of high-performing EDDM designs:

1
Eye-Catching Headlines

Create bold, benefit-driven headlines that immediately communicate value. Use large, high-contrast fonts that are easily readable from a distance.

2
Compelling Visuals

Use high-quality images that resonate with your target audience. Show your product/service in action or display clear before/after results when applicable.

3
Clear Call-to-Action

Include a prominent, specific CTA that tells recipients exactly what to do next. Make it stand out with contrasting colors and action-oriented language.

4
Limited Text

Keep copy concise and focused on key benefits. Most recipients will only scan your postcard for 3-5 seconds, so make every word count.

5
Compelling Offer

Include a strong offer with clear value, such as a discount, free consultation, or special promotion. Create urgency with an expiration date.

6
Multiple Contact Options

Make it easy for customers to respond by including multiple contact methods: phone, website, email, QR code, etc.

!
Design Inspiration

Browse our EDDM templates for industry-specific design inspiration. Our templates are professionally designed with these best practices in mind and are fully customizable for your business.

How do I select the best carrier routes for my EDDM campaign?

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How can I measure the ROI of my EDDM campaign?

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What is the typical response rate for EDDM campaigns?

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EDDM Printing: Everything You Need to Know

This comprehensive guide covers everything you need to know about EDDM printing and Every Door Direct Mail. From understanding the basics to designing effective campaigns, we provide the information and resources you need to leverage this powerful marketing tool for your business.

EDDM Benefits

  • Cost-Effective: Lower postage rates and no need to purchase mailing lists
  • Precise Targeting: Select specific carrier routes based on demographics
  • High Visibility: Larger postcard formats for greater impact
  • Simple Process: Streamlined mailing without individual addressing
  • Measurable Results: Track response rates with unique offers or codes

EDDM Requirements

  • Size Requirements: Between 3.5" × 5" and 6.5" × 12" (specific minimums for retail)
  • Indicia: Proper EDDM indicia in the upper right corner of the mailing panel
  • Addressing: "Local Postal Customer" or similar text instead of individual addresses
  • Bundling: Postcards bundled in stacks of 50-100 with facing slips
  • Quantity: Minimum 200 pieces per carrier route, maximum 5,000 per day for retail
  • USPS Postage: Approximately $0.20 per piece for EDDM Retail
  • Volume Discounts: Per-piece costs decrease significantly with larger quantities
  • Full-Service Add-On: Additional $0.05-$0.08 per piece for complete mailing services
  • Special Offers: First-time customer discounts and bulk order savings available
  • EDDM Success Strategies

    • Strategic Targeting: Focus on neighborhoods within 5-10 miles of your business
    • Compelling Design: Eye-catching visuals, clear messaging, and strong offers
    • Consistent Campaigns: Plan a series of 3-4 mailings to the same routes
    • Tracking Methods: Use unique codes, QR codes, or dedicated landing pages
    • Multi-channel Integration: Combine with digital marketing for maximum impact

    Key EDDM Statistics

    98%

    of consumers check their mail daily

    5.1%

    average response rate for direct mail

    $0.20

    postage per piece with EDDM

    42%

    of recipients read or scan direct mail

    EDDM Applications By Industry

    Real Estate

    Real estate agents use EDDM postcards to target specific neighborhoods, showcase recent sales, and generate listing appointments. Regular mailings establish the agent as the local market expert.

    Restaurants

    Restaurants use EDDM to reach local households with menus, special offers, and grand opening announcements. High-quality food images and discounts drive new customers.

    Home Services

    Home service businesses (lawn care, cleaning, repair) use EDDM mailings to target specific neighborhoods with seasonal offers and service packages.

    Start Your EDDM Campaign Today

    Ready to reach every household in your target area with professional EDDM postcards? Our team of EDDM experts is here to help you create an effective direct mail campaign that drives results.

    High-quality printing • USPS-compliant designs • Full-service mailing • 100% satisfaction guarantee

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