DIRECT MAIL · SCENARIO PLANNING
Direct mail ROI calculator
Model response, conversion, average order value, cost per acquisition and break-even before you commit a mailing budget.
FREE · BROWSER-BASED
Make the next print decision with evidence
No signup · no stored artwork
Plan the test before the drop
A forecast is useful when it shows its assumptions. Start conservatively, compare scenarios, and track a real campaign with a dedicated URL, code or offer. EDDM postage and route facts should be confirmed with USPS; this model never claims a live rate.
- Enter the finished size and the assumptions that are actually true for this job.
- Read each warning, not only the headline color. A warning is a next action.
- Confirm the exact official template, then request a proof when the detail matters.
What this tool cannot certify
No browser calculator can see every production decision. It cannot approve a complex PDF’s fonts, overprint, fold order, variable data, spelling, legal copy, official template fit or a final printed QR scan. Those checks remain part of the official guideline and proof process.
| If you need… | Open… |
|---|---|
| Effective PPI and color signals | Print Clear |
| PDF, JPG or PNG orientation | Rotate Files |
| Final human review | File Uploader |
Questions customers ask before printing
What response rate should I use?
Use a conservative baseline from your own history when possible. If you have no history, model several scenarios rather than presenting one optimistic number as a promise. Separate delivered pieces, responses, qualified leads, orders and repeat purchases so one broad percentage does not hide where the campaign actually succeeds or loses money.
How is break-even calculated?
Break-even orders equal total campaign cost divided by contribution margin per order. The tool also shows revenue, profit and cost per acquisition. Contribution margin is revenue minus variable fulfillment cost; it is not the same as gross sales, so update the inputs when your product economics or offer changes.
Does this include list rental or postage?
You can include them as per-piece or fixed costs. The tool does not source a list, buy postage or guarantee a delivery count. Keep list fees, printing, preparation, postage, discounts and fulfillment visible separately so the result can be reconciled with invoices and a measured campaign report later.