Boost Restaurant Foot Traffic with Cheap EDDM Postcards | Local Marketing Guide

  • Home
  • Boost Restaurant Foot Traffic with Cheap EDDM Postcards

55printing.com Offer: EDDM Postcards

Return to all EDDM postcards blog article list by clicking here

How Restaurants Can Boost Local Foot Traffic with Cheap EDDM Postcards

In the competitive world of dining, restaurants are constantly seeking cost-effective ways to attract new customers and keep regulars coming back. One powerful yet often overlooked tool in the restaurant marketing arsenal is Every Door Direct Mail (EDDM) postcards. This article will explore how restaurants can leverage cheap EDDM postcards to boost local foot traffic and increase their bottom line.

Understanding EDDM for Restaurants

Every Door Direct Mail is a service offered by the United States Postal Service (USPS) that allows businesses to send marketing materials to every household on a chosen postal route without needing specific names or addresses. For restaurants, this means an opportunity to reach potential diners in their local area efficiently and affordably.

Why EDDM Works for Restaurants

  1. Targeted Local Reach: EDDM allows you to target specific neighborhoods, ensuring your message reaches the most relevant audience.
  2. Cost-Effective: Compared to other forms of advertising, EDDM postcards are relatively inexpensive, especially when ordered in bulk.
  3. Tangible Marketing: In a digital world, physical mail stands out and can create a lasting impression.
  4. Visual Appeal: Postcards offer ample space for mouth-watering food images that can entice potential customers.

Designing Effective EDDM Postcards for Restaurants

To maximize the impact of your EDDM campaign, consider these design tips:

  1. High-Quality Food Images: Showcase your best dishes with professional, appetizing photos.
  2. Clear Call-to-Action (CTA): Encourage recipients to visit your restaurant with a compelling offer or promotion.
  3. Brand Consistency: Ensure your postcard design aligns with your restaurant's overall branding.
  4. Essential Information: Include your address, hours, phone number, and website.
  5. QR Codes: Add a QR code linking to your menu or online ordering system for added convenience.

Strategies to Boost Foot Traffic with EDDM Postcards

1. Limited-Time Offers

Create a sense of urgency by including time-sensitive promotions on your postcards. For example:

  • "50% off appetizers this weekend only!"
  • "Free dessert with any entree purchase - offer expires in 10 days"

2. Seasonal Promotions

Align your EDDM campaigns with seasons or local events:

  • Summer barbecue specials
  • Holiday-themed menus
  • Special offers during local festivals or sports events

3. Loyalty Programs

Use EDDM postcards to introduce or remind locals about your loyalty program:

  • "Join our loyalty program and get your 10th meal free!"
  • "Double points for loyalty members this month"

4. New Menu Items

Announce new dishes or menu changes to pique interest:

  • "Try our new chef's specialties - launching next week!"
  • "Introducing our seasonal farm-to-table menu"

5. Customer Appreciation Events

Host special events and use EDDM to invite the community:

  • "Customer Appreciation Night - 20% off for all local residents"
  • "Join us for live music and happy hour specials every Friday"

Measuring the Success of Your EDDM Campaign

To ensure your EDDM efforts are paying off, track these key metrics:

  1. Redemption Rate: Use unique promo codes on your postcards to track how many customers respond to your offer.
  2. Foot Traffic Increase: Compare your daily customer count before and after the EDDM campaign.
  3. Sales Impact: Monitor any sales uplift during the promotion period.
  4. Return on Investment (ROI): Calculate the revenue generated against the cost of your EDDM campaign.

EDDM Tips for Other Local Businesses

While this article focuses on restaurants, other local businesses can also benefit from EDDM marketing:

  • Real Estate Agents: Showcase new listings or open houses in specific neighborhoods.
  • Retail Stores: Promote seasonal sales or new product arrivals to local shoppers.
  • Service Providers: Offer special discounts on services to nearby residents.
  • Fitness Centers: Advertise membership deals or new classes to the local community.

Conclusion: Serving Up Success with EDDM

Cheap EDDM postcards offer restaurants a tasty opportunity to boost local foot traffic without breaking the bank. By designing eye-catching postcards, implementing strategic promotions, and consistently reaching out to your local community, you can turn nearby residents into loyal diners.

Remember, the key to EDDM success is persistence and creativity. Don't be afraid to experiment with different offers and designs to find what resonates best with your local audience. With the right approach, your restaurant can use EDDM postcards to cook up a recipe for increased foot traffic and business growth.

Start planning your EDDM campaign today and watch as new faces become familiar regulars at your restaurant tables!